Sebanyak 141 item atau buku ditemukan

Leading and Managing People in Education

'This cutting-edge publication is drawn on international research and practice, and undoubtedly encourages reflection and personal development. The authors are experts in the field of education leadership and management.' - Professor Raj Mestry, University of Johannesburg The Third Edition of this successful and respected book covers leadership and management of people at all levels in educational organisations. It contains up-to-date research and literature, covering the entire spectrum of educational institutions. This new and revised edition: deals with issues such as succession planning, leadership development and diversity has an enhanced focus on international trends, examples and research acknowledges the changing English context, including the shift to system leadership, academies and free schools covers changes in Scotland, Wales and Northern Ireland The book will be of great interest to postgraduate students, researchers and academics; candidates on professional leadership qualifications; middle and senior managers, and aspiring leaders in schools and colleges. Tony Bush is Professor of Educational Leadership at the University of Warwick, UK and Visiting Professor at the University of the Witwatersrand, South Africa. David Middlewood is a Research Fellow at The University of Warwick.

... C., Sammons, P., Harris, A. and Hopkins, D. 9, 22, 248, 257 Leung, M. L. and
Bush, T. 188, 192, 193, 199, 200 Lewin, K., Xu, H., Little, A. and Zheng, J. 147
Lewis, C. 110 Local Government National Training Organisation (LGNTO) 34
Lowe, ...

The Essential School Counselor in a Changing Society

Jeannine R. Studer’s The Essential School Counselor in a Changing Society offers a practical approach to helping students understand the methods and standards in contemporary school counseling. Integrating the new ASCA model as well as the CACREP Standards across all areas of school counseling practice, this core text provides a unique and relevant perspective on the 21st century school counselor. Studer focuses on ethics and ethical decision making, as well as contemporary issues faced by today’s counselor—such as crisis response, career counseling and advisement, group counseling, advocacy, and collaboration. The text begins with coverage of school counseling foundations, addresses intervention and prevention, and devotes the final section to enhancing academics through a positive school culture. “Not only does this text address the CACREP standards for school counseling but it also provides excellent examples and applications of school counseling within the ASCA National Model framework!” —Karen D. Rowland, Mercer University “This text is a valuable contribution to the profession, addressing the multi-dimensional and complex roles and responsibilities of the 21th century school counselor. It is a foundational text that counselor-educators can utilize throughout a master’s degree program in mentoring interns into the profession.” —Diana L. Stephens, California Lutheran University

The text begins with coverage of school counseling foundations, addresses intervention and prevention, and devotes the final section to enhancing academics through a positive school culture. “Not only does this text address the CACREP ...

Sociolinguistics, language, and society

The study of languages with a bias towards the written form, Sociolinguistics, Language, and Society serves as a corrective by highlighting speech variations, dialects, signs, and by generally exploring the relationship between language and society in a wide sociolinguistics framework. The eleven original papers present empirical research from various countries including Malta, Germany, the Channel Islands, the United States, and Britain. The topics discussed cover a wide and exciting range such as the importance of the phenomenological approach in sociolinguistics; the study of the 18th century Welsh gravestones as a way of rediscovering forgotten dialect features; the use of different forms of address in Malta to establish relationships; the role of fingerspelling in British Sign Language; and the retention of mother tongue among immigrant groups. This collection enlarges the context of traditional sociolinguistic research and presents linguists with a variety of challenges by raising issues which are relevant to an understanding of the constant interaction between language and society. Sociolinguistics, Language, and Society will be of interest to practitioners and students of sociolinguistics, linguistic theory, cultural studies, and communication studies.

This collection enlarges the context of traditional sociolinguistic research and presents linguists with a variety of challenges by raising issues which are relevant to an understanding of the constant interaction between language and ...

The SAGE Handbook of Sociolinguistics

This Handbook answers a long-standing need for an up-to-date, comprehensive, international, in-depth critical survey of the history, trajectory, data, results and key figures involved in sociolinguistics. The result is a work of unprecedented coverage and insight. It is all here, from the foundational contributions to the field to the impact of new media, new technologies of communication, globalization, trans-border fluidities and agendas of research.

This Handbook answers a long-standing need for an up-to-date, comprehensive, international, in-depth critical survey of the history, trajectory, data, results and key figures involved in sociolinguistics.

Gender Dynamics in Congressional Elections

What happens in an electoral environment involving female candidates? Do women face different challenges during the electoral process? Do male candidates pay more attention to women's issues, or make other strategic and behavioural changes, when opposed by a female candidate? Richard Logan Fox asks these and other questions with compelling evidence which suggests that women candidates are having a profound impact on the electoral process. The author studies the congressional races of 1992 and 1994 in California, in which a record nineteen women were candidates for House seats. He contrasts the experiences of both the male and female candidates, and sheds light on the different challenges women face during political campaign

Richard Logan Fox asks these and other questions with compelling evidence which suggests that women candidates are having a profound impact on the electoral process.

Readings in Propaganda and Persuasion

New and Classic Essays

Readings in Propaganda and Persuasion: New and Classic Essays is a unique, interdisciplinary collection that brings together contemporary and classic readings to provide significant insights into the practice and theory of propaganda and persuasion. The contents range from seminal essays to articles by well-known writers on propaganda to new essays about responses to contemporary issues and events. This engaging anthology also includes analyses of the relationship between rhetoric, propaganda, and persuasion.

While there are many definitions of brainwashing, depending on the ideological
perspective of the user of the term, in general it pertains to the use of coercive
psychological techniques to forcibly alter a person's beliefs and behavior, usually
to ...

Propaganda & Persuasion

Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O’Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.

Applying the 10-step analysis suggested in Chapter 6, each case study examines
the propagandists, the audience, the various techniques employed, and
counterpropaganda. These case studies demonstrate that propaganda can be
used in ...

Sports Public Relations

"Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice." - Paul M. Pedersen, Indiana University "A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport’s vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer." - Aaron Smith, RMIT University Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: Explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them. Shows how and when the sports industry needs PR experts. Explores the connection between strategy and communication as they apply to sport and PR. Teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.

Sport reflects societal preferences and concerns and may beafocus for debate
about contemporary issues. ... ofPR,which includes media relations, promotion,
corporate communications, issues and crisis management, advocacy and public
 ...

Ethics in Public Relations

Responsible Advocacy

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations.

Encyclopedia of Public Relations

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject.