Sebanyak 3 item atau buku ditemukan

Critical Perspectives in Public Relations

Public Relations has been growing in importance in public and private sectors and as an academic subject in its own right. The area covers institutional communication, including issues like crisis management, corporate identity, employee communications, lobbying and as such raises fundamental questions about relationships between commercial organisations, and state and individual citizens. This reader focuses on the nature and scope of public relations studies, the origin and development of the field together with some of the tensions and dilemmas that have arisen. Analysing such issues as political public relations, education, organisational diplomacy, rhetoric, image and identity, and the nature of communication, this study provides an interdisciplinary approach to the key theories and concepts of Public Relations.

Public Relations has been growing in importance in public and private sectors and as an academic subject in its own right.

Sports Public Relations

"Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice." - Paul M. Pedersen, Indiana University "A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport’s vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer." - Aaron Smith, RMIT University Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: Explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them. Shows how and when the sports industry needs PR experts. Explores the connection between strategy and communication as they apply to sport and PR. Teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.

Sport reflects societal preferences and concerns and may beafocus for debate
about contemporary issues. ... ofPR,which includes media relations, promotion,
corporate communications, issues and crisis management, advocacy and public
 ...

Pathways to Public Relations

Histories of Practice and Profession

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context. This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history. With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.

Writing. PR. history: issues,. methods. and. politics. Jacquie. L'Etang. Introduction
In this article I draw on my experiences as a public relations (PR) historian to
share some of the theoretical and methodological challenges that emerge in
trying ...