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Critical Perspectives in Public Relations

Public Relations has been growing in importance in public and private sectors and as an academic subject in its own right. The area covers institutional communication, including issues like crisis management, corporate identity, employee communications, lobbying and as such raises fundamental questions about relationships between commercial organisations, and state and individual citizens. This reader focuses on the nature and scope of public relations studies, the origin and development of the field together with some of the tensions and dilemmas that have arisen. Analysing such issues as political public relations, education, organisational diplomacy, rhetoric, image and identity, and the nature of communication, this study provides an interdisciplinary approach to the key theories and concepts of Public Relations.

Public Relations has been growing in importance in public and private sectors and as an academic subject in its own right.