A Creative, Visual Map for Success
Millions of artists, entrepreneurs, crafters, and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like trying to fit a square peg into a round hole. Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is showing creative types how to use — rather than stifle — the imagination and intuition that make them creative in the first place. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, enabling readers to get down to the essential business of defining their vision and nailing down plans for funding, marketing, networking, and long-term strategy. Both budding and seasoned business owners will benefit from Lee’s wonderfully original approach. Discover how to: • Develop a financial plan with fun and flair • Select your circle of support to get the work done • Clarify your business values and goals • Paint a picture of your business landscape • Understand your competition and what makes you stand out from the crowd • Identify your perfect customers and create a marketing plan to reach them • Map out concrete action steps to bring your Right-Brain Business Plan to life
I faithfully bought a stack of business books and learned as much from them as I
could. But whenever I encountered spreadsheets, financial statements, or graphs
, I always turned the page as quickly as I could, or just closed the book entirely.
Aside from “Make sure the income is more than the expenses,” I never really had
a business plan. Everything worked out in the end, but if I had known more about
creative business planning in the beginning (without all the spreadsheets), I'm
sure ...
