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Creating a Business Plan

Expert Solutions to Everyday Challenges

Every business needs a business plan--a plan to meet the expected and unexpected opportunities and obstacles the future holds. This book will help you take a long, hard look at each element of the plan and show you how to communicate the right message to the right people, and maximize the chances of getting your business launched.

issues that can help shape your preparation of the business plan. Start by asking
yourself why you are preparing the plan and what you are trying to accomplish by
this undertaking. If your business plan is to serve as a proposal within the re-
source-rich environment of a large corporation, then certain sections of the
business plan, such as the marketing or operations plans, could be short and
less developed than other sections. But suppose you are in a resource-
constrained ...