The Business Plan Workbook

The Definitive Guide to Researching Writing up and Presenting a Winning Plan

Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding. The Business Plan Workbook has established itself as the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever their background.

The workbook contains 25 assignments that, once completed, should ensure that
you have all the information you need to write and present a successful business
plan. That is, one that helps to accomplish your objective, whether it is to gain a
greater understanding of the venture you are proposing to start and its viability, or
to raise outside money or gain support for your proposals from senior levels of
management. Throughout the book the term 'entrepreneur' has been used ...