Bagi kebanyakan wirausahawan, mendapatkan ide untuk membuka suatu bisnis tidaklah sulit. Akan tetapi, keberhasilan usaha membutuhkan lebih dari sekadar gagasan bisnis yang bagus. Suatu ide bisnis haruslah diikuti dengan melakukan analisis kelayakan untuk menentukan apakah ide tersebut dapat diubah menjadi suatu usaha yang realistis dan berkelanjutan. Analisis kelayakan (feasibility analysis) adalah proses menentukan apakah suatu ide bisnis yang baru dapat bertahan menjadi sebuah usaha yang sukses. Tujuannya adalah untuk menentukan apakah ide bisnis tersebut layak diwujudkan atau tidak. Jika ide bisnis tersebut tergolong layak, maka langkah berikutnya adalah menyusun rencana bisnis yang solid (unggul) untuk mengeksploitasi ide tersebut.
Tujuan pengembangan rencana strategis adalah untuk menciptakan keunggulan kompetitif, yaitu sekumpulan faktor yang membedakan perusahaan dari para pesaingnya dan memberikannya posisi unik di pasar sehingga mengungguli para pesaing. Dari perspektif strategis, yang menjadi kunci bagi keberhasilan bisnis perusahaan adalah membangun dan mengembangkan keunggulan kompetitif yang unik serta berkelanjutan, yaitu keunggulan yang secara terus-menerus, untuk menciptakan nilai bagi pelanggan dan sukar ditiru oleh para pesaing. Perusahaan yang memiliki keunggulan kompetitif dapat menjadi pemimpin pasar dan mencapai laba usaha di atas rata-rata. Sekadar membangun keunggulan kompetitif saja tidaklah cukup. Kunci keberhasilannya adalah terletak bagaimana membangun keunggulan kompetitif secara berkelanjutan. Dalam jangka panjang, perusahaan dapat meraih keunggulan kompetitifnya secara berkelanjutan melalui kemampuannya untuk mengembangkan seperangkat kompetensi inti, di mana perusahaan mampu melayani pelanggannya dengan lebih baik dibanding para pesaingnya.
Yang dimaksud dengan kompetensi inti adalah serangkaian kemampuan unik
yang dikembangkan oleh perusahaan dalam bidangbidang utama, seperti
kualitas produk, layanan pelanggan, inovasi, fleksibilitas, pembinaan tim, dan
lainlain yang mengungguli pesaingnya. Kompetensi inti menjadi sumber
kemampuan perusahaanuntuk dapatbersaing, dan biasanya merupakan hasil
dari berbagai keahlian dan proses pembelajaran penting yang terjadi sepanjang
waktu. Sebagai ...
A best–selling guide from British enterprise start–up professional Stephen Clarke covering The most widespread grave error made in enterprise when doing a business plan . We will also talk about why business plans are important, and how to use them effectively if you are just starting out, designing a new project, setting up at home or extending a present enterprise online. An how to proceed about concluding on a enterprise by utilizing his step by step guide.
Stephen Clarke. The Business Plan Why arrange A enterprise design? What to
Avoid in Your enterprise Plan Business Plan Format Eight Steps To A Great
enterprise Plan Ten Do's and Don'ts The Business Plan What Is A Business Plan
? The prime. TOC.
The Definitive Guide to Researching Writing up and Presenting a Winning Plan
Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding. The Business Plan Workbook has established itself as the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever their background.
The workbook contains 25 assignments that, once completed, should ensure that
you have all the information you need to write and present a successful business plan. That is, one that helps to accomplish your objective, whether it is to gain a
greater understanding of the venture you are proposing to start and its viability, or
to raise outside money or gain support for your proposals from senior levels of
management. Throughout the book the term 'entrepreneur' has been used ...
This book provides the essentials to write a successful business plan. The represented methods and best practices have been approved over many years in practice with many management consulting engagements. The book is beautifully structured, it has a pragmatic emphasis and an autodidactic approach. The reader gets acquainted with the skills and competencies as well as tools, required for the planning and development of the business plan project.
2.2) would illuminate an overall portrait of your company and the current state of
your business. The data raised in the different areas should be reviewed,
structured and top-down analysed by the management team. Particular attention
should be paid to the analysis of the current situation; this is the initial situation,
which, of course, determines the future development of the company. This
analysis should allow the management to found the business idea and plan the
strategic goals at ...
The ultimate guide to writing an effective business plan. The work book will guide you through the process of writing a quality business plan in less than 14 days. You can build a professional business plan that will secure financing and communicate your idea to banks, investors, management and customers.
However this part of the business plan usually receives the least attention from
the business writer than any other part in the whole document. In order to have a
winning business plan you should spend time and effort in putting together an
executive summary that is not only direct and to the point but is compelling and
calls your audience to action. The most effect executive summaries give the
highlights of the company but also focus the reader on exactly what the purpose
of the plan is ...
Sophie Cornish and Holly Tucker are the founders of notonthehighstreet.com, an award-winning, multimillion-pound online marketplace selling thousands of innovative, stylish products. But eight short years ago Sophie and Holly were maxing out their credit cards, trying to secure loans and crossing fingers that their big idea would take off. Now they've written down all the lessons they had to learn the hard way, drawing not just on their experience but also that of the 5,000 independent businesses they work with. With startling honesty, they lay bare the truth about getting started while raising a young family at the same time. They believe that anyone should be able to achieve a great working life on their own terms. Here's how. The vital essentials of a business plan to win you investment or map out your strategy are set out in an easy step-by-step guide.
Your team – your own relevant credentials and those of the people you plan to
recruit. • Your operations – where you will work from and the facilities you have,
from IT to pottery kilns. • Financial forecasts – this shows that what you are
promising stacks up when it comes to the numbers. • A timed rollout plan for the
next twelve to twentyfour months. There are seven rules to stick to when writing it:
• Keep it interesting, not to mention infectious, informationrich and coloured with
your own ...
A Practical Guide to New Venture Creation and Development
One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan. With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning.
With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business ...
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and ...
