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Summary: How to Sell When Nobody's Buying

Review and Analysis of Lakhani's Book

The must-read summary of Dave Lakhani's book: "How to Sell When Nobody's Buying (And How to Sell Even More When They Are)". This complete summary of the ideas from "How to Sell When Nobody's Buying" shows that it’s a tough time to sell. To make matters worse, many managers today were trained 20-30 years ago with methods conceived 50 years ago. “Twentieth-century selling techniques are dead, ...If you want to sell and succeed today...you must develop new strategies and new tactics that reflect the realities of these times – our times.” In fact, this summary suggests that great salespeople are given an amazing opportunity when tough times come, because they are the ones who can adapt and get ahead of the competition. It encourages readers to set themselves up as a brand – people buy the salesperson, not the product. Set yourself up not as the supplier of a product, but the source of information that can solve a problem. Find the right balance between connections online and networking in real life. Though many businesses are in economically hard times, you can still be successful; in fact, you can convince customers that your product will help them overcome their financial worries. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "How To Sell When Nobody's Buying" and you’ll not only be able to make a living when others are failing, you’ll create a long-term profitable strategy.

have in place. You can now start including your personal Web site address in
your signature and contact details whenever you send ... How you make a good
first impression – what people think when they meet you in the flesh for the first
time.

Summary: The Successful Business Plan

Review and Analysis of Abrams' Book

The must-read summary of Rhonda M. Abrams' book: "The Successful Business Plan: Secrets and Strategies". This complete summary of the ideas from Rhonda M. Abrams' book "The Successful Business Plan" shows how a business plan is designed to be a road map for a company. A well-written and professional business plan articulates a company’s goals and acts as a guide for future growth and development. In this book, the author explains that a good business plan should specify where the company is heading and how it plans to get there. The process of preparing a business plan is also highly instructional and provides an opportunity to learn more about the company. This summary provides a useful guide for creating a business plan that will not only get you funding, but will also provide you with a plan for reaching your goals. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Successful Business Plan" and discover the key to creating the perfect business plan.

WHY WRITE A BUSINESS PLAN? Main Idea A business plan is designed to be a
road map for a company. A well written and professional business plan
articulates a company's goals and acts as a guide for future growth and
development. The vast majority of business plans are written to secure funding.
However, a well thought out business plan can be beneficial to any company
whether it is large or small, just starting in business or long established. In
essence, a business plan ...