Sebanyak 1592 item atau buku ditemukan

Marketing Destinations and Venues for Conferences, Conventions and Business Events

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments

Table 2.1 Funding sources for British DMOs in 2005 constant challenge. A survey
of British DMOs undertaken in 2005 by the British Association of Conference
Destinations (BACD Membership Survey 2005) identified 'inadequate public
sector ...

Fundamentals of Public Relations and Marketing Communications in Canada

Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors.

Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors.

Marketing to Moviegoers

A Handbook of Strategies Used by Major Studios and Independents

"Marketing to Moviegoers will be an invaluable resource for film marketing executives who need to understand theatrical distribution, consumer product marketers that participate in ties-ins with movies, aspiring filmmakers, and students who want to learn about the process from a practical point of view."--BOOK JACKET.

P&A funding can be channeled to individual producers, who can use the funding
as a bargaining chip to line up a film distributor, or to distribution companies
themselves that want outside financing. A producer can negotiate a better deal
with ...

Marketing Strategy for Creative and Cultural Industries

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

Whether the organization has been in operation for years or is a new start-up, no
marketing strategy can be successful without the needed funding. When a
strategic plan is being written for a new organization, there is a danger that
marketing ...

Transcultural Marketing for Incremental and Radical Innovation

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.

Mezzanine Debt: Debt funding that is subordinate to primary debt or is
convertible to equity. • Management Buyout (MBO): Funding to enable a current
management team to buy out a business. • Restructuring, or Turnaround:
Funding to enable ...

Destination Marketing Organisations

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.

Rather, many have assumed the DMO was there only to serve local tourism
operators, which is the case in a minority of member-based associations that do
not receive government funding. Clearly, there is a difference, but if the
community ...

Destination Marketing

An Integrated Marketing Communication Approach

Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs.

Government funding is commonly provided through annual grants or through
some form of levy on visitors or businesses. The over-reliance on government
funding has been a concern to many DMOs, given the often long-term uncertainty
of ...

Marketing for Cultural Organisations

New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre & Opera

Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. Some have adjusted to this new reality, but many have not. This book describes the new competitive environment in which cultural organisations now operate and how the more innovative ones are re-thinking their marketing strategies. These organizations realise that they are dealing with a new type of cultural consumer - one who is willing to cross the boundary between popular culture and high art but who wants a cultural experience that also entertains. With dozens of examples from the UK, US and elsewhere, this book will be essential reading for those who work in cultural organisations as they struggle to fit into the new marketing environment. It focuses on those aspects of marketing most related to the challenges currently facing cultural organisations, including determining their market segment and the positioning of their cultural product in a crowded marketplace. It will also be ideal for students of arts management or those who hope to work in the cultural industries. The new edition includes a useful chapter focusing on promotion. Each chapter now includes worksheets, which take the reader through the marketing planning process and are an invaluable aid for evaluating the organisations marketing environment and in establishing its strategy for attracting audiences.

Of course, pricing is complicated for non-profit organisations because they also
rely on funding from additional sources other than from customers. However,
pricing theory is important to understand because the more revenue that can be ...

Marketing the Museum

Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.

In the past, they could normally rely on continuous funding from their funding
bodies, usually central and local government in the UK, or also benefactors in the
US. However, two significant changes have altered this 'dependency culture", as
it ...

Nonprofit Marketing

Marketing Management for Charitable and Nongovernmental Organizations

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.

Susan, now at her desk, realizes for the first time that unless something changes
within the next year, Volunteer Metro may have to close, and with it will go her job
. In its 10-year history, Volunteer Metro has been funded by the city government.