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Nonprofit Marketing

Marketing Management for Charitable and Nongovernmental Organizations

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.

Susan, now at her desk, realizes for the first time that unless something changes
within the next year, Volunteer Metro may have to close, and with it will go her job
. In its 10-year history, Volunteer Metro has been funded by the city government.