Marketing Strategy for Creative and Cultural Industries

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

Whether the organization has been in operation for years or is a new start-up, no
marketing strategy can be successful without the needed funding. When a
strategic plan is being written for a new organization, there is a danger that
marketing ...