The Informed Student Guide to Marketing has been compiled by a team of recognized marketing experts to equip students with everything they need to know about marketing. The guide comprises an A-Z listing of over 400 entries, including coverage of the most recent conceptual developments in this rapidly changing field: Accessible and concise, easy to read style Entries include the most up to date references Useful further reading section at the end, citing major works and journals Relevant to business and management students as well as those following marketing courses Each and every entry has been carefully devised to provide essential and relevant definitions of the core theories, approaches and jargon adopted by those in the profession and its academic studies. The Informed Student to Marketing provides an ideal a first basea for first year undergraduates or those new to marketing studies, and an invaluable reference bible for those already familiar with the subject.
The Informed Student Guide to Management Science is part of a new IEBM series designed specifically for students. Compiled by a team of recognised experts from around the world, this guide equips students with basic reference material for everything they need to know about management science. Comprising an A-Z listing of over 400 entries, including coverage of the most recent conceptual developments in this rapidly changing field, this serves as an invaluable reference a biblea on the subject.
The Informed Student Guide to Human Resource Management has been compiled by a team of recognised human resource management experts from the UK and around the world to equip students with basic reference material for everything they need to know about human resource management. The Guide comprises an A-Z listing of over 300 entries - including coverage of the most recent conceptual developments in this rapidly changing field. The Informed Student Guide to Human Resource Management provides an ideal a first basea for undergraduates or those new to human resource management studies, and an invaluable reference a biblea for those already familiar with the subject.
The Informed Student Guide to HUMAN RESOURCE MANAGEMENT Edited by
Tom Redman and Adrian Wilkinson THOMSON * LEARNING Australia • Canada
• Mexico • Singapore • Spain • United Kingdom • United States THOIVISOM ...
Master Access skills quickly and easily with this book. Each text in the series is designed to be like the Web itself - graphical, intuitive, and accessible to give students more experience.
Access. 2000. Guildincj. Complex. Reports. Objectives. Moils' Use the Database
Wizard Import data Create a report from a parameter query Enhance reports Add
lines and rectangles Use the Format Painter and AutoFormats Insert an image ...
This new textbook on business law is aimed primarily at non-law students doing the law element of a business studies course. It is written in everyday language that minimizes legal jargon, and links in to contemporary issues in business and the law using modern cases as well as time-honoured precedent. The book focuses on a core range of key topics, the depth of coverage of which has been determined by extensive research. In this way the book is of a manageable length and devotes more than usual space to examples and clear explanations of the law. Business Law is divided into seven main sections covering: the English legal system; contract law; tort; company law; consumer, employment and agency law; and a final revision section. There is a linking website which provides additional learning support for students and lecturers.
This edition of the successful textbook provides a comprehensive and relevant approach to financial accounting - from a business user's perspective - that takes on board the increasing impact of international accounting standards.
This edition of the successful textbook provides a comprehensive and relevant approach to financial accounting - from a business user's perspective - that takes on board the increasing impact of international accounting standards.
This is an accessible introduction both to financial reporting practices in the world's major trading nations and also to the major technical issues involved in international accounting.
This is an accessible introduction both to financial reporting practices in the world's major trading nations and also to the major technical issues involved in international accounting.
Python for Rookies is designed to help students learn how to program. Using the Python language as a tool, the approach taken teaches students the fundamentals of programming and re-enforces good programming practice. Written for students studying a variety of degree subjects such as Games Technology, Creative Computing and Multimedia (where core Computer Science is applied to the Arts) the pace and breadth would also be suitable for a one semester introductory programming course for all computing undergraduates. We hope that the example programs, chosen to enliven and motivate will also be very relevant to a range of courses and the varied ambitions of people who need to acquire programming skills. The book covers programming from small script-style applications to larger pieces of software. The emphasis remains on problem-solving, even through the introduction of common libraries and object-oriented programming. Test-oriented development is an integral part of programming and learning how to incorporate a unit test early on will take away the frustrations of producing buggy software that doesna t run. It will provide a framework to support your learning of programming.
The book covers programming from small script-style applications to larger pieces of software. The emphasis remains on problem-solving, even through the introduction of common libraries and object-oriented programming.
New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre & Opera
Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. Some have adjusted to this new reality, but many have not. This book describes the new competitive environment in which cultural organisations now operate and how the more innovative ones are re-thinking their marketing strategies. These organizations realise that they are dealing with a new type of cultural consumer - one who is willing to cross the boundary between popular culture and high art but who wants a cultural experience that also entertains. With dozens of examples from the UK, US and elsewhere, this book will be essential reading for those who work in cultural organisations as they struggle to fit into the new marketing environment. It focuses on those aspects of marketing most related to the challenges currently facing cultural organisations, including determining their market segment and the positioning of their cultural product in a crowded marketplace. It will also be ideal for students of arts management or those who hope to work in the cultural industries. The new edition includes a useful chapter focusing on promotion. Each chapter now includes worksheets, which take the reader through the marketing planning process and are an invaluable aid for evaluating the organisations marketing environment and in establishing its strategy for attracting audiences.
Of course, pricing is complicated for non-profit organisations because they also
rely on funding from additional sources other than from customers. However,
pricing theory is important to understand because the more revenue that can be ...
