Marketing Destinations and Venues for Conferences, Conventions and Business Events

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments

Table 2.1 Funding sources for British DMOs in 2005 constant challenge. A survey
of British DMOs undertaken in 2005 by the British Association of Conference
Destinations (BACD Membership Survey 2005) identified 'inadequate public
sector ...