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Marketing to Moviegoers

A Handbook of Strategies Used by Major Studios and Independents

"Marketing to Moviegoers will be an invaluable resource for film marketing executives who need to understand theatrical distribution, consumer product marketers that participate in ties-ins with movies, aspiring filmmakers, and students who want to learn about the process from a practical point of view."--BOOK JACKET.

P&A funding can be channeled to individual producers, who can use the funding
as a bargaining chip to line up a film distributor, or to distribution companies
themselves that want outside financing. A producer can negotiate a better deal
with ...