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Work-based learning around the mare balticum

At the 10th Hanseatic Conference 2015 in Hamburg, representatives from business organisations, academic institutions and policy makers from all countries around the Baltic Sea exchanged their experiences. This book contains the presented papers and a summary of the participants’ discussion. Vocational training has dramatically lost its appeal. More and more young people rather opt for study programmes at the university, and refuse to learn practical skills in vocational education. However, the qualifications of the high number of academics do not match the demand of SMEs for skilled workers and entrepreneurs, as their knowledge is mostly theoretical. At the same, due to demographic changes, the number of school leavers in the Baltic Sea Region is declining. Both developments have led to a dramatic shortage of skilled workers and entrepreneurs which is severely limiting growth and innovativeness of SMEs. In order to overcome this crisis, dual vocational training and dual degree study programmes have to be promoted substantially. In dual vocational training enterprises can actively influence and improve the quality of the education their apprentices receive; and in dual degree study programmes students can test and apply their theoretical knowledge, which they acquire at the university, simultaneously in the enterprises. The contributors of this book describe how this reform of education policy can be implemented in practice.

The training mainly emphasises work-based learning and integration of practical
and theoretical instruction. Approximately 70–80 per cent of the time used for
learning takes place in the training workplace. The student works and learns in
the working environment, where the student's training is entrusted to the
responsible workplace instructor(s). Theoretical education is mainly provided by
a vocational institution. (EURYPEDIA 2015) The employer pays the apprentice's
wages ...

Social Marketing for Public Health

Global Trends and Success Stories

Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Government and Private Partnerships in Controlling Diseases and Promoting a
Healthy Lifestyle in Singapore Kavita Karan Social marketing involves
applications of commercial marketing techniques, with the influence of voluntary
behaviors as its core objective. In contemporary health-focused initiatives, the
use of mass media and community-centered prevention strategies are a
promising development, where empowerment of individuals and communities is
attempted to achieve ...

Social Marketing

Changing Behaviors for Good

Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term “social marketing” in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.

Product, not promotion, is the most important component of the marketing mix.
Offer them benefits, not just fear. Offer them a tangible good or service to help
them perform a behavior, not just a brochure. Adopt these principles and you
shall win. —Dr. Sameer Deshpande University of Lethbridge You are (finally)
ready to develop your marketing strategy. You have identified a target audience
and developed rich descriptions using relevant demographic, geographic,
psychographic, and ...

Social Marketing to Protect the Environment

What Works

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies.

The Immigration Crucible

Transforming Race, Nation, and the Limits of the Law

In the debate over U.S. immigration, all sides now support policy and practice that expand the parameters of enforcement. While immigration control forces lobby for intensifying enforcement for reasons that are transparently connected to their policy agenda, and pro-immigration forces favor the liberalization of migrant flows and more fluid labor market regulation, these transformations, meant to grow global trade and commerce networks, also enlarge the extralegal (or marginally legal) discretionary powers of the state and encourage a more enforcement-heavy governing agenda. Philip Kretsedemas examines these developments from several different perspectives; exploring recent trends in U.S. immigration policy, the rise in extralegal state power over the course of the twentieth century, and discourses on race, nation and cultural difference that have influenced the policy and academic discourse on immigration. He also analyzes the recent expansion of local immigration laws—including the controversial Arizona immigration law enacted in the summer of 2010—and explains how forms of extralegal discretionary authority have become more prevalent in federal immigration policy, making the dispersion of these local immigration laws possible. While connecting these extralegal state powers to a free flow position on immigration, he also observes how these same discretionary powers have historically been used to control racial minority populations (particularly African American populations under Jim Crow). This kind of discretionary authority often appeals to "states rights" arguments, recently revived by immigration control advocates to support the expansion of local immigration laws. Using these and other examples, Kretsedemas explains how both sides of the immigration debate have converged on the issue of enforcement and how, despite different interests, each faction has shaped the commonsense assumptions currently defining the scope and limits of the debate.

... immigration enforcement has been accompanied by a new field of
interdisciplinary research that has examined the impact of these enforcement
practices for immigrant populations (Dow 2005; Dunn 2010; Fernandes 2007;
Inda 2005; Nevins 2010; Welch 2002). This book makes its own distinct
contribution to this growing body of work. Unlike these prior studies, however, it
does not focus on a particular wing of immigration enforcement, such as border
control or immigration prisons.

Sassoon & Graves

On the Trail of the Poets of the Great War

The war memoirs of these two officers with the Royal Welsh Fusiliers have never been out of print since their first publication. Both men won instant and enduring fame with these very different narratives, which made them two of the most influential participants in shaping later attitudes to the war. Graves gave offence in many quarters with his factual inaccuracies and/or slurs on various units of the British Army. Sassoon's nostalgic evocation of his cricketing and fox-hunting background contrast with the detailed narrative of personalities and life in the Battle of the Somme and the Battle of Arras. The thinly disguised names of real fellow officers are unravelled to help illustrate Sassoon's poetry and actions.

What is even more extraordinary is the other writers who also served with them at
some stage or other in the same battalion of the regiment — Frank Richards, who
wrote the great 'other rank' classic, Old Soldiers Never Die (though some have
expressed the opinion that the book was in large measure ghosted by Graves)
and Bernard Adams, who wrote that beautiful book, Nothing of Importance. It
seems fairly certain that the writings of Sassoon and Graves inspired Captain J C
Dunn ...

Marine Biology: A Very Short Introduction

The marine environment is the largest, most important, and yet most mysterious habitat on our planet. It contains more than 99% of the world's living space; produces half of its oxygen; plays a critical role in regulating its climate; and supports a remarkably diverse and exquisitely adapted array of life forms, from microscopic viruses, bacteria, and plankton to the largest existing animals. As the 21st century progresses human activities, such as overfishing, coastal development, plastic pollution, oil spills, nutrient pollution, the spread of exotic species, and the emission of climate changing greenhouse gases are posing a significant threat to the marine environment and to many of its life forms. In this unique Very Short Introduction, Philip Mladenov provides a comprehensive overview of marine biology, providing a tour of marine life and marine processes that ranges from the polar oceans to tropical coral reefs; and from the intertidal to the hydrothermal vents of the deep sea. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

LITERARY THEORY • Jonathan Culler LOCKE • John Dunn LOGIC • Graham
Priest MACHIAVELLI • Quentin Skinner MARTIN LUTHER • Scott H. Hendrix THE
MARQUIS DE SADE • John Phillips MARX • Peter Singer MATHEMATICS •
Timothy Gowers THE MEANING OF LIFE • Terry Eagleton MEDICAL ETHICS •
Tony Hope MEDIEVAL BRITAIN • John Gillingham and Ralph A. Griffiths
MEMORY • Jonathan K. Foster MICHAEL FARADAY • Frank A. J. L. James
MODERN ART • David ...

Spirituality: A Very Short Introduction

It has been suggested that 'spirituality' has become a word that 'can define an era'. Why? Because paradoxically, alongside a decline in traditional religious affiliations, the growing interest in spirituality and the use of the word in a variety of contexts is a striking aspect of contemporary western cultures. Indeed, spirituality is sometimes contrasted attractively with religion, although this is problematic and implies that religion is essentially dogma, moralism, institutions, buildings, and hierarchies. The notion of spirituality expresses the fact that many people are driven by goals that concern more than material satisfaction. Broadly, it refers to the deepest values and sense of meaning by which people seek to live. Sometimes these values are conventionally religious. Sometimes they are associated with what is understood as 'the sacred' in a broader sense - that is, of ultimate rather than merely instrumental importance. This Very Short Introduction, written by one of the most eminent scholars and writers on spirituality, explores the historical foundations of the thought and considers how it came to have the significance it is developing today. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

LOCKE John Dunn LOGIC Graham Priest MACH IA\/ELLI Quentin Skinner
MADNESS Andrew Scull MAGIC Owen Davies MAG NA CARTA Nicholas
Vincent MAGNETISM Stephen Blundell THE MARQUIS DE SADE john Phillips
MARTIN LUTHER Scott H. Hendrix MAR>< Peter Singer MATHEMATICS Timothy
Gowers THE MEANING OF LIFE Terry Eagleton MEDICAL ETHICS Tony Hope
MEDIEVAL BRITAIN john Gillingham and Ralph A. Griffiths MEMORY jonathan K.
Foster ...

The Prose Literature of the Gaelic Revival, 1881-1921

Ideology and Innovation

The Gaelic Revival has long fascinated scholars of political history, nationalism, literature, and theater history, yet studies of the period have neglected a significant dimension of Ireland's evolution into nationhood: the cultural crusades mounted by those who believed in the centrality of the Irish language to the emergent Irish state. This book attempts to remedy that deficiency and to present the lively debates within the language movement in their full complexity, citing documents such as editorials, columns, speeches, letters, and literary works that were influential at the time but all too often were published only in Irish or were difficult to access. Cautiously employing the terms &"nativist&" and &"progressive&" for the turnings inward and toward the European continent manifested in different authors, this study examines the strengths and weaknesses of contrasting positions on the major issues confronting the language movement. Moving from the early collecting or retelling of folklore through the search for heroes in early Irish history to the reworking of ancient Irish literary materials by retelling it in modern vernacular Irish, O'Leary addresses the many debates and questions concerning Irish writing of the period. His study is a model for inquiries into the kind of linguistic-literary movement that arises during intense nationalism.

In the United States, I would first like to thank my colleagues in the Irish Studies
Program at Boston College, especially Adele Dalsimer, and also Charles Dunn,
John Koch, John Carey, and most especially John V. Kelleher of the Department
of Celtic Languages and Literatures at Harvard University as well as the regular
participants in Harvard's Celtic seminars and annual Celtic colloquium. Of this
group I must single out Kenneth Nilsen and William Mahon for special thanks.