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Social Marketing for Public Health

Global Trends and Success Stories

Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Government and Private Partnerships in Controlling Diseases and Promoting a
Healthy Lifestyle in Singapore Kavita Karan Social marketing involves
applications of commercial marketing techniques, with the influence of voluntary
behaviors as its core objective. In contemporary health-focused initiatives, the
use of mass media and community-centered prevention strategies are a
promising development, where empowerment of individuals and communities is
attempted to achieve ...