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Social Marketing and Public Health

The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health provides up-to-date thinking on these developments. It introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as social marketing on a small budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies. This is a practical 'how to' guide for those interested in understanding and applying social marketing principles to their public health practice and strategies. It sets out a compelling case for a more citizen-, patient-, or client-focused approach to promoting health and preventing disease. Empowering citizens by understanding their needs and working together to create healthy communities is the core of good social marketing practice - this is both reflected and promoted in this book. Written by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.

Written by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.

Hands-On Social Marketing, A Step-by-Step Guide to Designing Change for Good

Facts101 is your complete guide to Hands-On Social Marketing, A Step-by-Step Guide to Designing Change for Good. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

media channels for information about a company or organization, usually
tracking of various social media content such as blogs, wikis, newssites,
microblogs such as Twitter, social networking sites, video/photo sharing websites
, forums, message boards, blogsand usergenerated content ingeneral asa way to
determine thevolume and sentiment of onlineconversation about abrand or topic.
Social media monitoring allows users to find insights into a brand's overall
visibility on social ...

Communications for Social Marketing

A Methodology for Developing Communication Appeals for Family Planning Programs

... appeals for persuasive communications, (ii) cognitive-consistency approach as
the basis for message-strategy, and (iii) a segmentation framework based on
behavior, intention and attitude as segmenting variables for appeal strategy. A
brief review of systematic positions in communication theory is presented first.
Models of Communication: A Brief Review There is an impressive body of
literature concerning communication theories and research, inside and outside of
marketing.

New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors’ specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.

The purpose of this paper is to address this theoretical gap by drawing on the
marketing and leisure literature to understand members' consumption of Tate
using the involvement construct. Tate, a portfolio of four art museums in the UK,
has more than 90,000 members that receive a benefits package in return for a
membership fee. Data were collected using an interpretive, qualitative approach.
A total of 59 face-toface semi-structured interviews were conducted with Tate
Members ...

Social Marketing Environmental Issues

The purpose of the book is to provide an applied, practical, yet theoretically grounded reference on social marketing strategies for influencing environmental behaviors. The book explains how to conduct audience research, develop theory driven communication strategies, and manage, monitor and evaluate campaign progress. The book is intended to be used as a professional reference by practitioners in public/private for-profit and nonprofit sector organizations world wide. The book is also intended to be used as a text by students of environmental science, environmental communication, and environmental education. Chapter 1 provides context for selecting when social marketing strategies are best used. Chapter 2 discuses the basic principles of social marketing and factors associated with selection of target audiences, message development, communication channels, and strategic partners. Chapter 3 discusses important behavior change theories that provide a foundation for social marketing. Chapter 4 provides details about the research methods used to support social marketing. Chapter 5 discuses how to manage a social marketing campaign. Chapter 6 provides a case study that fully illustrates the design, implementation and evaluation of a social marketing campaign.

Clubs are required to meet two to three hours per week and have essentially two
types of activities that the children participate in — “ecological action” and “
ecological training." Ecological action activities includes things like recycling and
trash pickup. Ecological training activities are usually proposed by the national
secretariat and are designed to connect the students with their surroundings.
Additional insight concerning social marketing is offered by Archie, Mann and
Smith (1993).

Social Marketing, Influencing Behaviors for Good

Facts101 is your complete guide to Social Marketing, Influencing Behaviors for Good. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

CTI Reviews. CHAPTER OUTLINE: KEY TERMS, PEOPLE, PLACES,
CONCEPTS • Marketing • Upstream • target market • accessibility • Behavior
change • AMBER Alert • AdCouncil • Anchoring • Sanctuary • Situation • strategic
planning CHAPTER HIGHLIGHTS: KEY TERMS, PEOPLE, PLACES,
CONCEPTS Marketing: Marketing is.

Social Marketing Digital Book Set

No matter how many times I sing the praises of social media, no matter how many
case studies I present, company reps always give me an excuse of why they can't
jump in. They say they have no time, there is no ROI (return on investment), they
have no control, or there is no geographic boundary if they are local. If you say
you have no time to listen and to talk with people in your marketplace, then you
are saying that you have no time for your customers. You need to make time to be
 ...

Social Marketing Superstars

Social Media Mystery to Mastery in 30 Days

The internet changed the landscape for business with a boom and opened up a global marketplace like nothing before. The pace of change has been building with exponential momentum, the impact has hit, and the game has changed for businesses all over the world. Cydney O’Sullivan has spent the last decade working with hundreds of business owners taking their business online. Sharing their challenges, she knew there had to be a better way, and sought out the success stories. In "Social Marketing Superstars", the first in a series on this topic, Cydney shares the results of her interviews with 30 forward thinking CEO’s and entrepreneurs who have built large, profitable communities utilizing technologies and networks we’ve all been grappling with like Google, Facebook, LinkedIn, Twitter, Youtube, eCommerce and Loyalty Programs.

Social Media Mystery to Mastery in 30 Days Cydney O'Sullivan. report for the
government that was quite complex and, frankly, not a lot of fun to do. It was very
hard for her and every year she came to me and asked, “Lois, would you help me
with my report?” I helped her, not because I ever expected to get anything from
her, just because it was the right thing to do. Well, I left ARCO to start my therapy
practice and on the side I was doing corporate training. One day the phone rings
and ...

Visual Social Marketing For Dummies

Offers information on creating effective visual social marketing strategies as part of a business' overall marketing and social media plans.

This book is your complete, in-depth guide to using the hottest visual social media sites to engage users, drive visitors to your website, and build your brand. Get started today!