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Social Marketing Environmental Issues

The purpose of the book is to provide an applied, practical, yet theoretically grounded reference on social marketing strategies for influencing environmental behaviors. The book explains how to conduct audience research, develop theory driven communication strategies, and manage, monitor and evaluate campaign progress. The book is intended to be used as a professional reference by practitioners in public/private for-profit and nonprofit sector organizations world wide. The book is also intended to be used as a text by students of environmental science, environmental communication, and environmental education. Chapter 1 provides context for selecting when social marketing strategies are best used. Chapter 2 discuses the basic principles of social marketing and factors associated with selection of target audiences, message development, communication channels, and strategic partners. Chapter 3 discusses important behavior change theories that provide a foundation for social marketing. Chapter 4 provides details about the research methods used to support social marketing. Chapter 5 discuses how to manage a social marketing campaign. Chapter 6 provides a case study that fully illustrates the design, implementation and evaluation of a social marketing campaign.

Clubs are required to meet two to three hours per week and have essentially two
types of activities that the children participate in — “ecological action” and “
ecological training." Ecological action activities includes things like recycling and
trash pickup. Ecological training activities are usually proposed by the national
secretariat and are designed to connect the students with their surroundings.
Additional insight concerning social marketing is offered by Archie, Mann and
Smith (1993).