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Théories du droit et pluralisme juridique

Tome 1, Les théories dogmatiques du droit et la fragilité du pluralisme juridique

Marketing 3.0

From Products to Customers to the Human Spirit

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

This provocative book tells how marketing can regain trust and influence inside and outside the organization." —Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University, coauthor of Management Lessons from Mayo Clinic ...

Boosting Field Marketing Performance

Menggunakan Teknik Penjualan Customer Relationship Management, dan Servis untuk Mendongkrak Laba

Pertempuran marketing yang sesungguhnya adalah di field. Siapa yang menang di field, maka dialah yang akan sukses. Strategi secanggih apa pun tidak akan berguna jika eksekusi di lapangannya amburadul. Oleh karena itu, posisi field marketing sangat penting. Apalagi pascareformasi lanskap bisnis Indonesia telah berubah total di mana semangat lokal semakin mengemuka karena otonomi daerah. Strategi marketing yang dahulunya dibuat seragam dan massal secara nasioanl sekarang ini terpaksa dibuat beragam agar sesuai dengan budaya dan nilai lokal. Oleh karena itu, ide dari bawah sangat berharga dalam suasana seperti ini. Di sinilah peran penting seorang field marketer. Field marketer sekarang ini dituntu paham strategi selain mahir eksekusi. [Mizan, Pustaka, Bisnis, Referensi]

  • ISBN 13 : 9789792567731
  • ISBN 10 : 9792567739
  • Judul : Boosting Field Marketing Performance
  • Sub Judul : Menggunakan Teknik Penjualan Customer Relationship Management, dan Servis untuk Mendongkrak Laba
  • Pengarang : Hermawan Kartajaya,  
  • Kategori : MANAGEMENT
  • Penerbit : Mizan Pustaka
  • Klasifikasi : 658.8
  • Call Number : 658.8 HER b
  • Bahasa : Indonesia
  • Penaklikan : 190 hlm ,; 21cm
  • Tahun : 2006
  • Halaman : 193
  • Halaman : 193
  • Google Book : http://books.google.co.id/books?id=DCsHDVARVdYC&dq=inauthor:hermawan+kartajaya&hl=&source=gbs_api
  • Ketersediaan :
    2018-37391-0015
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-37391-0014
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-37391-0013
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-37391-0012
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-37391-0011
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-37391-0010
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-37391-0009
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-37391-0008
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-37391-0007
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-37391-0006
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-37391-0005
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-37391-0004
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-37391-0003
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-37391-0002
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-37391-0001
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi

Pertempuran marketing yang sesungguhnya adalah di field.

Boosting Loyalty Marketing Performance

Menggunakan Teknik Penjualan Customer Relationship Management, dan Servis untuk Mendongkrak Laba

Tahukah Anda, sekarang masanya Loyalitas Pelanggan Era Kelima! • Era Pertama, Customer Satisfaction: loyalitas pelanggan dipahami sama dengan kepuasan pelanggan (customer satisfaction). • Era Kedua, Customer Retention: loyalitas pelanggan dipahami sebagai retensi pelanggan (customer retention). Tidak penting lagi apakah pelanggan puas atau tidak, yang penting dia tetap bersama kita dan semakin banyak membeli produk kita (customer retention dan customer wallet-share). • Era Ketiga, Customer Migration: mempertahankan pelanggan yang telah ada jauh lebih menguntungkan daripada membiarkannya hilang kemudian mencari pelanggan baru sebagai gantinya. • Era Keempat, Customer Enthusiasm: loyalitas pelanggan dipahami sebagai bentuk koneksi emosi antara pelanggan dan produk, tidak ada hubungannya dengan tingkat pembelian. • Era Kelima, Customer Spiritualism: loyalitas pelanggan yang paling dalam terjadi jika pemasar bisa menciptakan ikatan spiritual antara produk dengan karakter pelanggan, sehingga produk menjadi bagian jati diri pelanggan (what I am), bukan sekadar simbol status sosial semata (what I feel). Dalam buku ini, Hermawan Kartajaya menjelaskan dengan sederhana esensi pemikiran loyalitas pelanggan dari konsep yang paling klasik hingga yang paling kontemporer. Alat analisis dan contoh-contoh kasus Citibank Indonesia, Garuda Indonesia, dan RBC Financial Group dari Kanada akan memperjelas bahasa taktisnya. Buku ini cocok dibaca para eksekutif di bidang customer service, customer relationship management, dan product support di segala jenis industri, serta siapa saja yang tertarik tema servis dan loyalitas pelanggan. [Mizan, Pustaka, Referensi, Bisnis]

Dalam buku ini, Hermawan Kartajaya menjelaskan dengan sederhana esensi pemikiran loyalitas pelanggan dari konsep yang paling klasik hingga yang paling kontemporer.

Microsoft Access Small Business Solutions

State-of-the-Art Database Models for Sales, Marketing, Customer Management, and More Key Business Activities

Grizzly Fond

Chiefdom Dominion: Epitome

Bomber’s Saphie. Die! Or perhaps live in a steel dungeon. Your fate is high mastered. Big Donkey Frog Alien, Green Turtle Droid, and Strong Hollow Space Science – all provided at your standard retail. It is 2250 and one month since the welcoming banquet for Agent Jetmond Thadius Sky, the first publicized Mooredian alien to visit Earth. Je is a “quad core mutant” descended from Atlanteans, with titanium-reinforced bones, a turtlelike droid companion on his back, and the equivalent of nuclear fusion reactors in his body. Agent Sky is traveling through time and space in an attempt to prod humanity into transforming into creating a passive civilization. Sky is under the direction of the Hoodia, an extraterrestrial reptilian race. He is also an “operant swine,” one of several chosen by aliens to accelerate humanity’s development into a peaceful, responsible civilization. The scheme—carried out for millennia under the guise of computer-generated angels, spirit possession, and messiahs—is being directed by the extraterrestrial reptilian race called the Hoodia. When Jet realizes it’s all part of a gigantic bet the Hoodia have placed with the Interstellar Gambling Commission, he loses confidence in their good intentions. When Sky discovers the Hoodia may not be who they proclaim to be, he captains his own ship on a quest to challenge their control over mankind’s destiny. Jet partners with Selector—an elite secret society with a religious-based master plan to repopulate the Earth with dangerous wildlife that will prey on interloping ETs—as well as above-classified government agency Ultra. Much of the antics, including Jet's delving into the past of a Rat Pack–esque bunch of roguish entertainers called the Snake Squad, seem like recruiting/hazing rituals indulged by these shadowy cabals. Finally, Jet voyages through a stargate to the 1980s and onward to the pristine wilderness planet of Aracelle to harvest hundreds of ferocious grizzly bears and wolves to fight for the future, also uniting several space-going races in battles against compromised solar system installations. He likewise tries to rescue his girlfriend from pseudo-angel captivity. Jet leads a ferocious battle for the future, and seeks to unite several races. As Sky contemplates the validity of his mission and grasps he could inadvertently draw the United States and Earth into an intergalactic war, he realizes his adventure is far from over and, that in the end, he will either be a hero or a failure. In this continuing science fiction tale, a quad core mutant with super powers embarks on a dangerous journey to stop an extraterrestrial race from controlling humanity’s destiny forever. It’s as busy as an out-of-control pinball machine, and after all the wild detours and ricochets, the ending has Jet seemingly reconsidering his mission. There is ample evidence, however, that his weird adventure has not at all ended. From here on out you set your own code. Then your code is written. But if you want to survive, we'll encode it for you. Grizzly of mind. Jet's a jynx addict. A fast-paced crazy careening space time adventure. May your HEMTTs travel long distances with very little bio diesel and your wife have majestic tits. Start with high adventure. After go back to where it all began in the trilogy. The conclusion rates high in originality.

ICE.” RUSH says. “But you knew when you hired him that he was on psych meds.
His doctor is trying a new serotonin reuptake inhibitor. Give him some time to
adjust to the meds.” “So are you saying he's not fit for duty?” “The effects have
been ...

Conversion Optimization

The Art and Science of Converting Prospects to Customers

How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)

Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love.