PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the why behind the how of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
They are strong negotiators who can arrange the best deal with venture
capitalists and secure the necessary funding to get the site up and running. They
are good communicators, who can express their ideas clearly to the people who
will put ...
LAUNCHING NEW VENTURES, 7e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
“Introduction to the Special Issue on Corporate Entrepreneurship.” Strategic
Management Journal, Summer Special Issue 11: 1–3. 3. Gartner, W.B. (1985). “A
Conceptual Framework for Describing the Phenomenon of New Venture Creation
.
Supports students? understanding of new vocabulary, promotes multiple exposures of vocabulary in a variety of contexts
Supports students' understanding of new vocabulary, promotes multiple exposures of vocabulary in a variety of contexts
This edition of the successful textbook provides a comprehensive and relevant approach to financial accounting - from a business user's perspective - that takes on board the increasing impact of international accounting standards.
This edition of the successful textbook provides a comprehensive and relevant approach to financial accounting - from a business user's perspective - that takes on board the increasing impact of international accounting standards.
Research is an ever-increasing vital feature of academic accounting and finance, but few researchers are ever offered guidance on the research process. Research Method & Methodology in Finance & Accounting is the only book of its kind as it focuses on academic rather than student research. The text provides a clear, well-written guide to research in these subjects. This essential book, for both students and lecturers, has now been fully revised and updated, to include all of the advances made on the subject in the last 10 years.
Research Method & Methodology in Finance & Accounting is the only book of its kind as it focuses on academic rather than student research. The text provides a clear, well-written guide to research in these subjects.
This is an accessible introduction both to financial reporting practices in the world's major trading nations and also to the major technical issues involved in international accounting.
This is an accessible introduction both to financial reporting practices in the world's major trading nations and also to the major technical issues involved in international accounting.
Printed Working Papers help you efficiently complete end-of-lesson, end of-chapter, and reinforcement activities as well as improved chapter study guides.
Printed Working Papers help you efficiently complete end-of-lesson, end of-chapter, and reinforcement activities as well as improved chapter study guides.
Now in its third edition, this popular introductory text is aimed at non-specialist students of accounting and finance taking their first module in the subject, within courses such as business studies and management. The new edition has been extensively revised to bring all the financial reporting aspects up-to-date and consistent with international financial reporting practice.New to this Edition:• All chapters updated to fully adhere to the latest international accounting standards• New chapter on working capital management• Some restructuring and reordering of chapters to better fit modules• Extends the coverage of corporate governance, auditing and Activity Based Costing• More Self-test Questions and Exercises per chapterBusiness Accounting and Finance is ideally suitable for introductory accounting and finance modules taught on undergraduate business studies courses, around the world. It is also appropriate for use on MBA courses.
Now in its third edition, this popular introductory text is aimed at non-specialist students of accounting and finance taking their first module in the subject, within courses such as business studies and management.
