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Launching New Ventures: An Entrepreneurial Approach

LAUNCHING NEW VENTURES, 7e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

“Introduction to the Special Issue on Corporate Entrepreneurship.” Strategic
Management Journal, Summer Special Issue 11: 1–3. 3. Gartner, W.B. (1985). “A
Conceptual Framework for Describing the Phenomenon of New Venture Creation
.