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The SAGE Handbook of Social Marketing

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

SOCIAL MARKETING AND ADVOCACY – W.D. NOVELLI AND B. WORKMAN
The combination of public policy advocacy and social marketing is the topic of
this chapter. Drawing on their experience at AARP (the nonprofit membership
organization in the USA that helps people of 50 years and over improve the
quality of their lives), the authors discuss the synergistic benefits they have
realized by blending these two social change strategies. The chapter focuses on
two detailed case ...

Social Marketing in India

This book, an adaptation of Nancy R. Lee and Philip Kotler’s highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. The book will convince readers when employing social marketing, it takes more than this. The book illustrates the planning process, importance of research, and related concepts through numerous examples that are of high quality and diverse contexts. It is one of the first books to bring together excellent social marketing thoughts related to the Indian situation at one place. Through these discussions, the book proposes new ways to address old problems related to public health, injury prevention, environment protection, community harmony, and financial well-being. In a nutshell, if you want to learn how to fix India’s problems, this book is for you.

congratulate Sameer Deshpande and Nancy Lee for writing a text on social
marketing in India, the birthplace of national-level social marketing efforts. The
current text is an adaptation of Nancy Lee and mine Social Marketing: Influencing
Behaviors for Good (4th edition) published by SAGE California. Worldwide, the
original book, its planning process, and important components of the framework
have been enthusiastically embraced by the social marketing community. While
the Indian ...

Social Marketing

Changing Behaviors for Good

Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term “social marketing” in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.

Product, not promotion, is the most important component of the marketing mix.
Offer them benefits, not just fear. Offer them a tangible good or service to help
them perform a behavior, not just a brochure. Adopt these principles and you
shall win. —Dr. Sameer Deshpande University of Lethbridge You are (finally)
ready to develop your marketing strategy. You have identified a target audience
and developed rich descriptions using relevant demographic, geographic,
psychographic, and ...

Hands-On Social Marketing

A Step-by-Step Guide to Designing Change for Good

This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

you design a social marketing program, you will need to think through various
strategic factors to create an approach that is most likely to appeal to your
audience and meet its needs. To develop a comprehensive strategy, social
marketing borrows an idea from traditional marketing practice called the “
marketing mix." In the planning process, research with the target audience assists
in making programmatic decisions about the following: - Product - Price - Place -
Promotion These often ...

Social Marketing in the 21st Century

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing.

Social Marketing to Protect the Environment

What Works

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies.

Understanding and Using Statistics in Psychology

A Practical Introduction

`There are few people who can write about research methods in a lively and engaging way, but Miles and Banyard are amongst them. As well as being an exceptionally clear introduction to research methods, it is full of amusing asides and anecdotes that make you want to read more. A hugely enjoyable book' - Dr Andy Field, University of Sussex Understanding and Using Statistics in Psychology takes the fear out of psychological statistics to help students understand why statistics are carried out, how to choose the best test and how to carry out the tests and understand them. Taking a non-technical approach, it encourages the reader to understand why a particular test is being used and what the results mean in the context of a psychological study, focusing on meaning and understanding rather than mindless numerical calculation. Key features include: - A light and accessible style - Descriptions of the most commonly used statistical tests and the principles that underlie them - Real world examples to aid the understanding of why statistics are valuable - Boxes on common errors, tips and quotes - Test yourself questions The perfect introductory resource, Understanding and Using Statistics in Psychology will guide any student new to statistics effortlessly through the process of test selection and analysis. (Read Jeremy Miles's blog and access other useful information on statistics now at www.jeremymiles.co.uk)

Optional. Extra. Interestingly (well, we think it's interesting), Bonferroni didn't have
a greatdeal to do withBonferroni correction. The proofrequired for Bonferroni
correction relies on Boole's inequality (which Bonferroni extended, but this
extension wasn't needed for Bonferroni correction). It was actually first applied by
Dunn (1961) andhence issometimes known as Dunn'scorrection. Thisisa further
example of Stigler's lawof eponymy, which we described in Chapter2, page 20.

Beyond Sex and Gender

The central argument of this book is that the sex//gender distinction is invalid and must be transcended. To this end, the work of Foucault, Connell, Goffman, Garfinkel, Butler, Freud, Derrida, Saussure, Lacquer and Kessler and McKenna is woven into a rich and compelling set of arguments. The sex//gender distinction is attacked for producing a series of irresolvable traps. However much one tries to think one's way out of the dichotomy, one ends up being suckered back into its imponderables and blind alleys. The book attempts to comprehensively reorientate the field and redefine the terrain.

The central argument of this book is that the sex//gender distinction is invalid and must be transcended.

Participatory Action Research for Educational Leadership

Using Data-Driven Decision Making to Improve Schools

While written for mastersÆ students in any Educational Leadership concentration, this is a core text for departments that teach action research as a primary research methodology or a supplemental text for those that place it in a range of research methods. The book provides a readable overview of the PAR process similar to professional learning communities in schools. Its design reaches out to visual learners as graphic elements guide graduate students through the research methods they need to successfully complete rigorous projects. The results of the original PAR study and continued work with educational leaders lead us to believe that this approach ultimately produces the results school leaders seek and appreciate. Key Features: o Clear process through both the PAR steps employing a research logic model throughout. This benefits the graduate student or educational leader by leading them to data driven outcomes that are valid, credible and reliableGraphic elements guide the reader through the process and aid the visual learner in keeping track of the concepts behind the theory. o Reflective questions precede each section. This increases the reflective practices and routines of the reader as appropriate to the PAR process. o Tasks, written for both groups and individuals, aid participatory teams in working towards consensus and strong research designs o Practitioner stories make the lessons real and ease the emotional unease that come from tackling research practices the first time. Intended Audience: This book represents the evolution of PAR from a soft science to a process appropriate for educators in todayÆs data driven environments or for graduate students whose thesis needs to pass the recommendations of professors steeped in positivist traditions.

action research (PAR) is a dynamic process for personal and professional
development. This tool, in the hands of attentive school administrators, teachers,
and their communities, often produces emancipatory results, engaging many
partners ...

Doing and Writing Action Research

Doing and Writing Action Research provides a clear, comprehensive and user-friendly guide to the practical aspects of carrying out action research. Written with practitioners involved in workplace-based professional development programmes, as well as those on research training courses, in mind, this book covers all the core issues, with guidance on how to: - present findings - produce a research report that can inform policy - demonstrate the quality of one's research - be critical and write theoretically The book contains many worked examples of action research projects, to help illustrate the guidance on producing successful written accounts. Doing and Writing Action Research is an essential text for anyone working with action research, providing vital guidance on how this type of work is assessed, enabling the reader to get the best results from their project work.

Your proposal acts throughout as your map to doing your research, in the same
way as the route map you draw up before your walking tour. It is important
therefore to spend time working on your proposal, especially on formulating your
 ...