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Social Marketing in India

This book, an adaptation of Nancy R. Lee and Philip Kotler’s highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. The book will convince readers when employing social marketing, it takes more than this. The book illustrates the planning process, importance of research, and related concepts through numerous examples that are of high quality and diverse contexts. It is one of the first books to bring together excellent social marketing thoughts related to the Indian situation at one place. Through these discussions, the book proposes new ways to address old problems related to public health, injury prevention, environment protection, community harmony, and financial well-being. In a nutshell, if you want to learn how to fix India’s problems, this book is for you.

congratulate Sameer Deshpande and Nancy Lee for writing a text on social
marketing in India, the birthplace of national-level social marketing efforts. The
current text is an adaptation of Nancy Lee and mine Social Marketing: Influencing
Behaviors for Good (4th edition) published by SAGE California. Worldwide, the
original book, its planning process, and important components of the framework
have been enthusiastically embraced by the social marketing community. While
the Indian ...

Public Relations in India

New Tasks and Responsibilites

Public Relations in India is a review of the history of Public Relations (PR) in the world and India and an in-depth critical analysis of the value of PR as an essential feature of the management function. The key focus of this book is what PR means for India and other developing countries in the 21st century. Building a case for citizen-centric public relations, the author argues that in India, PR must be viewed as a development tool geared towards socioeconomic progress. This argument is backed by case studies and practical examples of PR writing, PR concepts applicable to India and the latest techniques and gadgets used in PR practice. The book covers topics like Internal and External PR, Satellite and International Communication and Cross-cultural Communication and blends theoretical arguments with management case studies. The book aims to sensitize general readers as well as PR professionals about the increasingly socially responsible role that the PR function has to play in developing nations to help in all-round social uplift.

writing. As Dilenschneider and Forrestal (1984) said two decades ago, modern
PR is a product of the 20th century and ... and Carl Byoir who also belonged to
the publicity or company publicity era, that is, before the term, public relations
came ...

Visionary Leadership in Health

Delivering Superior Value

This book presents a visionary leadership framework and its application toward delivering superior value in health. It provides a road map on how to create shared vision, assess vision–reality gap, identify paths to pursue, inspire, and empower stakeholders, and utilize results-based management to deliver superior value. By linking leadership and management in health rather than juxtaposing them, the book argues that the task of every health professional requires a mix of leadership and management, although their relative emphasis may vary as per the context and content of the health program. The book will equip health professionals to not only improve personal performance but also enhance the value that their health programs will generate for their beneficiaries.

When we think of leadership, many attributes of leaders come to mind: courage,
charisma, vision, persistence, commitment to goals, and tenacity, to mention a
few. While the interest in and study of leaders and leadership is not new, it is only
in ...