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Hands-On Social Marketing, A Step-by-Step Guide to Designing Change for Good

Facts101 is your complete guide to Hands-On Social Marketing, A Step-by-Step Guide to Designing Change for Good. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

media channels for information about a company or organization, usually
tracking of various social media content such as blogs, wikis, newssites,
microblogs such as Twitter, social networking sites, video/photo sharing websites
, forums, message boards, blogsand usergenerated content ingeneral asa way to
determine thevolume and sentiment of onlineconversation about abrand or topic.
Social media monitoring allows users to find insights into a brand's overall
visibility on social ...

Hands-On Social Marketing

A Step-by-Step Guide to Designing Change for Good

This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

you design a social marketing program, you will need to think through various
strategic factors to create an approach that is most likely to appeal to your
audience and meet its needs. To develop a comprehensive strategy, social
marketing borrows an idea from traditional marketing practice called the “
marketing mix." In the planning process, research with the target audience assists
in making programmatic decisions about the following: - Product - Price - Place -
Promotion These often ...