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Sport Public Relations and Communication

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

This is the first book to explore public relations and communications in the sports industry in a global context.

Public Relations Writing

Public Relations Writing 2e, covers professional public relations writing approaches and includes the tools for students to gain confidence in planning, writing and implementing public relations strategies and tactics.

Public Relations Writing 2e, covers professional public relations writing approaches and includes the tools for students to gain confidence in planning, writing and implementing public relations strategies and tactics.

Public Relations Writing in Australia

'Writing clearly, fluently and with meaning is surely PR's most basic essential...' Tracy Jones, National President, PRIA (Public Relations Institute of Australia). Clear, precise, active and ethical writing that conveys a message is an essential and employable skill that all Public Relations students need to develop. Public Relations Writing in Australia illustrates how practice is based in communication theory while encouraging students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. An understanding of why different writing approaches are needed for specific public relations tactics, as well as the practical aspects of writing for each are presented within an Australian context. Public Relations Writing in Australia is also available as an e-book.

This book covers professional public relations writing approaches for the unique Australian media and contemporary practice in Australia. Author Mahoney from University of Canberra, Australia.

Excellent Public Relations and Effective Organizations

A Study of Communication Management in Three Countries

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation.

Strategies for Successful Writing, Concise Edition, Books a la Carte Plus Revel -- Access Card Package

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. In addition, you may need a Course ID, provided by your instructor. This package for Strategies for Successful Writing, Concise Edition, Books a la Carte Edition also includes REVEL(tm), an interactive learning environment that enables students to read, practice, and study in one continuous experience. A guide for writing in the modes - a rhetoric and reader At every step of the writing process, Strategies for Successful Writing, Concise Edition supports students as they learn to compose in the rhetorical modes. Over 100 short examples demonstrate writing concepts and strategies, so that they can recognize them more easily in the longer reading selections and apply them in their own compositions. The Concise Edition excludes the handbook and research guide included in the comprehensive parent edition, but just like its parent, the instruction is kept brief and to the point, so that students spend more time writing and less time reading about writing. 0134495098 / 9780134495095 Strategies for Successful Writing, Concise Edition, Books a la Carte Plus REVEL - Access Card Package Package consists of: 0134120272 / 9780134120270 Strategies for Successful Writing, Concise Edition, Books a la Carte Edition 0134309537 / 9780134309538 REVEL for Strategies for Successful Writing - Access Card

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version.

Revel for Strategies for Successful Writing -- Access Card

REVEL for "Strategies for Successful Writing" is a four-in-one guide for writing in the modes a rhetoric, research guide, reader, and handbook. It supports students at every step of the writing process as they learn to compose in the rhetorical modes. Over 100 short examples demonstrate writing concepts and strategies, so that they can recognize them more easily in the longer reading selections and apply them in their own compositions. Instruction is kept brief and to the point, so that students spend more time writing and less time reading about writing. Perfect for those seeking support for participating in academic discourse for the first time, this four-in-one guide may be the only text students will need for the composition course. REVEL is Pearson s newest way of delivering our respected content. Fully digital and highly engaging, REVEL gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, REVEL is an interactive learning environment that enables students to read, practice, and study in one continuous experience for less than the cost of a traditional textbook. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL. "

Perfect for those seeking support for participating in academic discourse for the first time, this four-in-one guide may be the only text students will need for the composition course.

Strategies for successful writing. A rhetoric and reader

Strategies for Successful Writing

A Rhetoric, Research Guide, Reader and Handbook, MLA Update

For first-year courses in Composition/Rhetoric. This version of Strategies for Successful Writing: A Rhetoric, Research Guide, Reader and Handbook has been updated to reflect the 8th Edition of the MLA Handbook (April 2016)* A four-in-one guide for writing in the modes -- a rhetoric, research guide, reader, and handbook At every step of the writing process, Strategies for Successful Writing supports students as they learn to compose in the rhetorical modes. Over 100 short examples demonstrate writing concepts and strategies, so that they can recognize them more easily in the longer reading selections and apply them in their own compositions. Instruction is kept brief and to the point, so that students spend more time writing and less time reading about writing. Perfect for those seeking support for participating in academic discourse for the first time, this four-in-one guide may be the only text students will need for the composition course. * The 8th Edition introduces sweeping changes to the philosophy and details of MLA works cited entries. Responding to the -increasing mobility of texts, - MLA now encourages writers to focus on the process of crafting the citation, beginning with the same questions for any source. These changes, then, align with current best practices in the teaching of writing which privilege inquiry and critical thinking over rote recall and rule-following.

This version of Strategies for Successful Writing: A Rhetoric, Research Guide, Reader and Handbook has been updated to reflect the 8th Edition of the MLA Handbook (April 2016)* A four-in-one guide for writing in the modes -- a rhetoric, ...

Strategies for Successful Writing, Concise Edition

A Rhetoric and Reader with NEW MyWritingLab Access Code Card

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Strategies for Successful Writing keeps instruction brief and to-the-point so that students spend less time reading about writing and more time writing. Instruction delivered through extensive examples helps students see what different strategies look like when applied in real texts. 0321920546 / 9780321920546 Strategies for Successful Writing, Concise Edition: A Rhetoric and Reader with NEW MyWritingLab Access Code Card Package consists of: 0205869203 / 9780205869206 NEW MyWritingLab Generic -- Valuepack Access Card 0205883109 / 9780205883103 Strategies for Successful Writing, Concise Edition: A Rhetoric and Reader 10/e

Instruction delivered through extensive examples helps students see what different strategies look like when applied in real texts. 0321920546 / 9780321920546 Strategies for Successful Writing, Concise Edition: A Rhetoric and Reader with ...