Many PR textbooks treat this important and exciting topic in such a dull fashion. Instructors tired of teaching the first course in Public Relations from over-written, stuffy, theory-laden textbooks that cost students far too much may be interested in Shelburne. This book is a hands-on learning tool written by a practitioner who's been teaching the course for fifteen years. "Here-it-is" and "this is how you do it" is the one-two punch Shelburne delivers. And it is appropriately fun! How will this text help you and your students? * Shelburne is short, snappy and sassy. The razor sharp writing goes right to the point and keep students engaged. Reviewers summarized Merry?s writing as ?energetic? and ?dead-on." * The work-text format is ideal for hands-on learning. This is a paperback that?s chock-full of exercises. Makes student assignments easy for you and engaging for your students. * Shelburne provides instructors and students a hassle free way to harness the web. The online chapter 18 covers the how-to?s of web PR and supplements with integrated web sites. * Shelburne?s style and approach is contemporary. Relevant examples are drawn from recent headlines--including President Clinton?s visit to the author?s school. An ongoing case highlights the ins and outs of daily PIO work. Many PR textbooks treat this important and exciting topic in such a dull fashion. Instructors tired of teaching the first course in Public Relations from over-written, stuffy, theory-laden textbooks that cost students far too much may be interested in Shelburne. This book is a hands-on learning tool written by a practitioner who's been teaching the course for fifteen years. "Here-it-is" and "this is how you do it" is the one-two punch Shelburne delivers. And it is appropriately fun! How will this text help you and your students? * Shelburne is short, snappy and sassy. The razor sharp writing goes right to the point and keep students engaged. Reviewers summarized Merry?s writing as ?energetic? and ?dead-on." * The work-text format is ideal for hands-on learning. This is a paperback that?s chock-full of exercises. Makes student assignments easy for you and engaging for your students. * Shelburne provides instructors and students a hassle free way to harness the web. The online chapter 18 covers the how-to?s of web PR and supplements with integrated web sites. * Shelburne?s style and approach is contemporary. Relevant examples are drawn from recent headlines--including President Clinton?s visit to the author?s school. An ongoing case highlights the ins and outs of daily PIO work.
"Here-it-is" and "this is how you do it" is the one-two punch Shelburne delivers. And it is appropriately fun! How will this text help you and your students? * Shelburne is short, snappy and sassy.
Learn 47 tips for Public Relations and best practices in PR. This unique PR guide offers pointers that will make you re-think current practices. Learn how to increase your company's visibility with journalists. Use the guidelines in this book to create a more robust Public Relations strategic plan. The 47 PR Tips clearly explains how to build positive relationships with journalists and how to attract media coverage. Learn how to pitch reporters as well as what not to do when conducting media outreach. Hear from a communications expert whose media pitches have resulted in local, national and international media coverage. Use the pointers in this compelling book to increase the odds of getting media coverage. The book is an outstanding Public Relations resource for entrepreneurs. PR professionals will find the book riveting and packed with useful, applicable pointers. Clearly written, the book is a quick read for busy professionals who will use the book's highly valuable, actionable PR tips to sharpen their skills.
Use pointers in this compelling book to increase the odds of getting media coverage. The book is an outstanding Public Relations resource for entrepreneurs. PR professionals will find the book packed with useful, applicable pointers.
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9781412915403 .
Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9781412915403 .
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780136029694 .
Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780136029694 .
