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Public Relations Writing

A Practical Guide for Professionals, Second Edition

This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. Written by a seasoned professional, "Public Relations Writing" provides an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres that will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner.

This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog.

Public Relations Writing and Media Techniques: Pearson New International Edition

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age. The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.

The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.

Public Relations Writing

The Essentials of Style and Format

This text is intended for students who plan to work as public relations practitioners. The fundamentals of Writing is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.

This text is intended for students who plan to work as public relations practitioners.

Public Relations Writing

Public Relations Writing 2e, covers professional public relations writing approaches and includes the tools for students to gain confidence in planning, writing and implementing public relations strategies and tactics.

Public Relations Writing 2e, covers professional public relations writing approaches and includes the tools for students to gain confidence in planning, writing and implementing public relations strategies and tactics.

Public Relations Writing and Media Techniques Revel Access Card

REVEL for" Public Relations Writing and Media Techniques" helps students master the many techniques needed to reach a variety of audiences in today s digital age. Authors Dennis Wilcox and Bryan Reber incorporate real-world examples of award-winning work by PR professionals throughout the text to engage today's students. Comprehensive and up-to-date, REVEL for "Public Relations Writing and Media Techniques" emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. REVEL is Pearson s newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL. "

Authors Dennis Wilcox and Bryan Reber incorporate real-world examples of award-winning work by PR professionals throughout the text to engage today's students.