| 2017-35405-0001 |
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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| 2017-35392-0001 |
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
|
The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health provides up-to-date thinking on these developments. It introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as social marketing on a small budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies. This is a practical 'how to' guide for those interested in understanding and applying social marketing principles to their public health practice and strategies. It sets out a compelling case for a more citizen-, patient-, or client-focused approach to promoting health and preventing disease. Empowering citizens by understanding their needs and working together to create healthy communities is the core of good social marketing practice - this is both reflected and promoted in this book. Written by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.
Written by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.
Many students come to African history with a host of stereotypes that are not always easy to dislodge. One of the most common is that of Africa as safari grounds—as the land of expansive, unpopulated game reserves untouched by civilization and preserved in their original pristine state by the tireless efforts of contemporary conservationists. With prose that is elegant in its simplicity and analysis that is forceful and compelling, Jan Bender Shetler brings the landscape memory of the Serengeti to life. She demonstrates how the social identities of western Serengeti peoples are embedded in specific spaces and in their collective memories of those spaces. Using a new methodology to analyze precolonial oral traditions, Shetler identifies core spatial images and reevaluates them in their historical context through the use of archaeological, linguistic, ethnographic, ecological, and archival evidence. Imagining Serengeti is a lively environmental history that will ensure that we never look at images of the African landscape in quite the same way.
Cultural vocabulary list, Mbiso and Bugerera, 1995–96. Makacha, Stephen.
IKONA. “Extending Robanda Wildlife Management Area Now Called IKONA to
Cover Four Villages, Mugumu District, Mara Region, Tanzania (Robanda,
Nyichoka, Makundusi/Nyakitono, and Nattambiso).” Report to Pia Zimmerman c/o
Frankfurt Zoological Society, May 1999, SNP, TZ. Maregesi, Andrew B., Afisa
Misitu, and Msaidizi Mwandamizi. Lengo la Serkikali kuwashirikisha wananchi
katika Uhifadhi was ...
This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.
As defined in Chapter 1, social marketing is the application of the concepts and
tools of commercial marketing to the achievement of socially desirable goals.
Marketing is characterised by things like a consumer orientation, segmentation
and targeting, advertising and sales promotions, and much research with
customers and potential customers to ensure that things like packaging and
pricing are appropriate for the product, and that the advertising is believable,
relevant and motivating ...
Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.
The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.
In the debate over U.S. immigration, all sides now support policy and practice that expand the parameters of enforcement. While immigration control forces lobby for intensifying enforcement for reasons that are transparently connected to their policy agenda, and pro-immigration forces favor the liberalization of migrant flows and more fluid labor market regulation, these transformations, meant to grow global trade and commerce networks, also enlarge the extralegal (or marginally legal) discretionary powers of the state and encourage a more enforcement-heavy governing agenda. Philip Kretsedemas examines these developments from several different perspectives; exploring recent trends in U.S. immigration policy, the rise in extralegal state power over the course of the twentieth century, and discourses on race, nation and cultural difference that have influenced the policy and academic discourse on immigration. He also analyzes the recent expansion of local immigration laws—including the controversial Arizona immigration law enacted in the summer of 2010—and explains how forms of extralegal discretionary authority have become more prevalent in federal immigration policy, making the dispersion of these local immigration laws possible. While connecting these extralegal state powers to a free flow position on immigration, he also observes how these same discretionary powers have historically been used to control racial minority populations (particularly African American populations under Jim Crow). This kind of discretionary authority often appeals to "states rights" arguments, recently revived by immigration control advocates to support the expansion of local immigration laws. Using these and other examples, Kretsedemas explains how both sides of the immigration debate have converged on the issue of enforcement and how, despite different interests, each faction has shaped the commonsense assumptions currently defining the scope and limits of the debate.
... immigration enforcement has been accompanied by a new field of
interdisciplinary research that has examined the impact of these enforcement
practices for immigrant populations (Dow 2005; Dunn 2010; Fernandes 2007;
Inda 2005; Nevins 2010; Welch 2002). This book makes its own distinct
contribution to this growing body of work. Unlike these prior studies, however, it
does not focus on a particular wing of immigration enforcement, such as border
control or immigration prisons.
Bill Hewlett and Dave Packard invented the model of the Silicon Valley start-up and set in motion a process of corporate becoming that made it possible for HP to transform itself six times over the 77 years since its founding in the face of sweeping technological changes that felled most of its competitors over the years. Today, HP is in the throes of a seventh transformation to secure its continued survival by splitting in two independent companies: HP Inc. and Hewlett Packard Enterprise. Based on extensive primary research conducted over more than 15 years, this book documents the differential contribution of HP's successive CEOs in sustaining the company's integral process of becoming. It uses a comprehensive strategic leadership framework to examine and explain the role of the CEO: (1) defining and executing the key tasks of strategic leadership, and (2) developing four key elements of the company's strategic leadership capability. The study of the strategic leadership of HP's successive CEOs revealed the paradox of corporate becoming, the existential situation facing successive CEOs (that justifies the book's empathic approach), and the importance of the CEO's ability to harness the company's past while also driving its future. Building on these novel insights, the book shows how the frameworks used to conceptualize the tasks of strategic leadership and the development of strategic leadership capability can serve as steps toward a dynamic theory of strategic leadership that animates an evolutionary framework of corporate becoming. This framework will be helpful for further theory development about strategic leadership and also offers practical tools for founders of new companies and CEOs and boards of directors of existing companies who intend to create, run or oversee companies built for continued relevance, longevity and greatness.
investigation, code named “Project Kona” (for the location of Dunn's vacation
house), private investigators hired by HP or its agents called the telephone
service providers of people under investigation and falsely claimed to the service
representatives to be the person in question in order to gain access to telephone
records. This is a practice known as “pretexting.” The object was to see whether
any of the suspects had called reporters. When Hurd joined HP in April 2005
Dunn ...
In this work, Brian Philip Dunn focuses on the South Indian theologian A. J. Appaswamy's "embodiment theology." This is the first book on Appaswamy, a not insignificant Indian, Christian theologian. This study argues for the distinctive theological voice of Appaswamy who develops a theology strongly influenced by the medieval Hindu theologian (or "bhakti philosopher") Ramanuja, in particular offering a reading of the Gospel of John. Dunn shows how Appaswamy sees the Christian God in Ramanuja's theology and how his theology, particularly about the presence of God in the icon in a temple, can become a heuristic device through which to understand the fourth Gospel in the context of its own time. This allows the reader to develop a rooted Christology that otherwise would remain hidden. Through Ramanuja, Appaswamy can contribute to a constructive and important Theology that grounds the text and ideas of the incarnation in the Jewish context, particularly about priestly atonement. This reading of Ramanuja allows us to see a Christology in the Christian text that would otherwise not have been seen.
This study focuses on the embodiment theology of the South Indian theologian A.J. Appasamy (1891-1975).
Much of the diversity of head and neck diseases is due to the large number and broad function of the organs within this region. The surgical pathologist must become proficient in this subspecialty area in order to identify and categorize many different subtypes of lesions and diseases, including those affecting the thyroid and salivary glands. This book from the Cambridge Illustrated Surgical Pathology series comprehensively covers all of the methods utilized by pathologists to accurately diagnose diseases affecting all organs in the head and neck region. Coverage is not limited to findings from the light microscope but also includes other genetic, molecular, and immunologic diagnostic modalities, and the unique orientation allows the reader to follow the progression of disease states from incipient to advanced. This book is illustrated with more than 300 color photomicrographs and accompanied by a CD-ROM of all images in downloadable format.
This book from the Cambridge Illustrated Surgical Pathology series comprehensively covers all of the methods utilized by pathologists to accurately diagnose diseases affecting all organs in the head and neck region.
