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Ethics in Social Marketing

Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.

The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.

Spanish Second Language Acquisition

State of the Science

Spanish Second Language Acquisition provides a panoramic overview of previous studies on the acquisition of Spanish as a second or foreign language, the theoretical approaches used in these studies, and the effects of various pedagogical approaches on the development of Spanish interlanguage systems. Barbara Lafford and Rafael Salaberry have compiled the first volume to provide a comprehensive critical overview of the research done and data compiled on how adults acquire Spanish as a second language. Major scholars in the field of SLA have contributed chapters having to do with a wide range of "products" (phonology, tense/aspect, subjunctive, clitics, lexicon, discourse/pragmatics) and "processes" (generative, cognitive and sociocultural theories) involved in the acquisition process-concluding with a discussion of the effects of instruction on Spanish interlanguage development. While being an invaluable reference tool for undergraduate and graduate programs that focus on the acquisition of Spanish as a second language, due to the extraordinary range of the review research on theoretical and methodological issues, this is also an extremely useful volume for second language theoreticians and practitioners involved in all aspects of the pedagogy of other second languages. It is the editors' desire that students, teachers, program administrators and scholars alike will benefit from the insights that the contributors bring to the myriad issues that language professionals confront.

Sociocultural theory is concerned with the relationship between language and
mind and is based principally on the work of the Russian psychologist L. S.
Vygotsky. One of the principal claims of the theory is that language activity,
including ...

Mind and Context in Adult Second Language Acquisition

Methods, Theory, and Practice

How do people learn nonnative languages? Is there one part or function of our brains solely dedicated to language processing, or do we apply our general information-processing abilities when learning a new language? In this book, an interdisciplinary collaboration of scholars and researchers presents an overview of the latter approach to adult second language acquisition and brings together, for the first time, a comprehensive picture of the latest research on this subject. Clearly organized into four distinct but integrated parts, Mind and Context in Adult Second Language Acquisition first provides an introduction to information-processing approaches and the tools for students to understand the data. The next sections explain factors that affect language learning, both internal (attention and awareness, individual differences, and the neural bases of language acquisition) and external (input, interaction, and pedagogical interventions). It concludes by looking at two pedagogical applications: processing instruction and content based instruction. This important and timely volume is a must-read for students of language learning, second language acquisition, and linguists who want to better understand the information-processing approaches to learning a non-primary language. This book will also be of immense interest to language scholars, program directors, teachers, and administrators in both second language acquisition and cognitive psychology.

HEIDI BYRNES KEY WORDS Advanced-level competence • content-based
instruction (CBI) discourse * extended curricula * foreign languages across the
urriculum form-meaning connections genre * grammar anguage across the
curriculum ...

Georgetown University Round Table on Languages and Linguistics (GURT) 1989: Language Teaching, Testing, and Technology

Lessons from the Past with a View Toward the Future

Language proficiency testing with limited English-proficient students J. Michael O'
Malley Georgetown University Evaluation Assistance Center (EAC) East, Director
Abstract. There have been dramatic shifts in views on language proficiency ...

A Practical Guide to Integrating Technology into Task-Based Language Teaching

However exciting new technologies and educational tools may seem, they can become solely for entertainment unless their design, use, and evaluation are guided by principles of education and language development. Task-based Language Teaching (TBLT) provides an excellent approach for teachers who want to realize the potential of technology to engage learners and improve language learning inside and outside the classroom. This practical guide shows teachers how to successfully incorporate technology into TBLT in the classroom and to develop technology-mediated materials. Whether the goal is to conduct a needs analysis, to develop classroom or homework materials, or to implement a new approach of student assessment, A Practical Guide to Integrating Technology into Task-Based Language Teaching will be a welcome resource for language teachers at all levels. Designed for use in the classroom as well as for independent study, the book includes reflective questions, activities, and further reading at the end of each chapter. Examples of units in Chinese, Spanish, ESL, and the hospitality industry are provided. Georgetown Digital Shorts—longer than an article, shorter than a book—deliver timely works of peer-reviewed scholarship for a fast-paced world. They present new ideas and original content that are easily digestable for students, scholars, and general readers.

Webbased language kit, and a commercially available example of English
language materials. Finally, chapter 4 targets the final two steps in developing a
TBLT curriculum after the implementation of materials: learner assessment and ...