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Social Media Marketing For Dummies®

Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish ...

Social Marketing Environmental Issues

The purpose of the book is to provide an applied, practical, yet theoretically grounded reference on social marketing strategies for influencing environmental behaviors. The book explains how to conduct audience research, develop theory driven communication strategies, and manage, monitor and evaluate campaign progress. The book is intended to be used as a professional reference by practitioners in public/private for-profit and nonprofit sector organizations world wide. The book is also intended to be used as a text by students of environmental science, environmental communication, and environmental education. Chapter 1 provides context for selecting when social marketing strategies are best used. Chapter 2 discuses the basic principles of social marketing and factors associated with selection of target audiences, message development, communication channels, and strategic partners. Chapter 3 discusses important behavior change theories that provide a foundation for social marketing. Chapter 4 provides details about the research methods used to support social marketing. Chapter 5 discuses how to manage a social marketing campaign. Chapter 6 provides a case study that fully illustrates the design, implementation and evaluation of a social marketing campaign.

Clubs are required to meet two to three hours per week and have essentially two
types of activities that the children participate in — “ecological action” and “
ecological training." Ecological action activities includes things like recycling and
trash pickup. Ecological training activities are usually proposed by the national
secretariat and are designed to connect the students with their surroundings.
Additional insight concerning social marketing is offered by Archie, Mann and
Smith (1993).

Social Marketing Casebook

Social Marketing Casebook brings together a dedicated collection of social marketing case studies and vignettes from around the world for the first time. Each case study is explored from the scoping and research stage to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies; an international range of cases from the health, environmental and civic sectors, from national and governmental programs to local, small-budget interventions; comprehensive coverage of the whole process, from strategy and implementation, to the challenges and lessons learned; and academic exercises, discussion questions and references to reinforce student learning.

Jeff French, Lucy Reynolds, Rowena Merritt. As we saw in Chapter 1 and 2,
understanding behavioural theory and using it to guide and interpret target-group
insight is a key approach in social marketing. In this chapter we look at a city-
wide intervention focused on helping people lose weight. Behavioural theory
helped in the understanding of what would move and motivate people to change
and how to diffuse innovation in terms of a social norms shift through a
population in the most ...

Social Marketing in India

This book, an adaptation of Nancy R. Lee and Philip Kotler’s highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. The book will convince readers when employing social marketing, it takes more than this. The book illustrates the planning process, importance of research, and related concepts through numerous examples that are of high quality and diverse contexts. It is one of the first books to bring together excellent social marketing thoughts related to the Indian situation at one place. Through these discussions, the book proposes new ways to address old problems related to public health, injury prevention, environment protection, community harmony, and financial well-being. In a nutshell, if you want to learn how to fix India’s problems, this book is for you.

congratulate Sameer Deshpande and Nancy Lee for writing a text on social
marketing in India, the birthplace of national-level social marketing efforts. The
current text is an adaptation of Nancy Lee and mine Social Marketing: Influencing
Behaviors for Good (4th edition) published by SAGE California. Worldwide, the
original book, its planning process, and important components of the framework
have been enthusiastically embraced by the social marketing community. While
the Indian ...

Social Marketing

Business Marketing Online with Social Media

In the Space Age, people believed that by the 21st century we'd all have 20 hour work weeks. Isn't that ironic? For most people technology means less personal time and more work. Social networks, social media, bookmarking sites and online forums are are filling the need we all have to connect with people. Facebook has more than half a billion active users. Everybody's online! Social marketing means you can attract hundreds, or even thousands of new customers to your business using the tips and techniques you'll learn from Liv Montgomery, the eCommerce Gal. By the end of this program, you're going to know step by step how to find people and connect with them through social networks, then present them with your business offering in a fun, appropriate and comfortable way. Put the power of online technology to work for your business and start living your dream!

Business Marketing Online with Social Media Liv Montgomery. SOCIAL
MARKETING Business Marketing 0n|ine with Social Media Liv Montgomery
Social Marketing: Business Marketing Online With Social Media Liv Montgomery.
Front Cover.

Social Marketing

Advances in Research and Theory

Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage. Social Marketing: Advances in Research and Theory presents top experts who provide a wide variety of specific examples explaining ways to enable social marketing to positively impact behavior. This helpful resource provides a broad, useful understanding of this unique type of marketing and its goals. Chapters offer extensive references and detailed tables and figures to clearly present data. Topics in Social Marketing: Advances in Research and Theory include: a case study on approaches to anti-doping behavior in sports a case study reviewing the evolution of the Canadian Heritage anti-racism campaign applying social marketing concepts to increase capacity of programs in a state health department research into a recycling promotion technique using Internet technology to study the impact of anti-smoking messages issues involved in the voluntary change in behavior of automobile users charity support behaviors Social Marketing: Advances in Research and Theory is an insightful resource valuable to academics and practitioners interested in social marketing, or anyone working with nonprofits to change individual behavior and better society.

driven by the increased need of nonbusiness organizations for marketing
services. Recently, research has pointed out some of the antecedents that allow
for social marketing to occur. These include (among others): (a) open competition
for the acceptance of ideas and behaviors that exist in developed countries (
Rothschild, 2001), (b) increasing pressures on policy makers to implement their
policies, and (c) increasing mobility in society with its accompanying decrease in
the strength ...

Social Media Marketing All-in-One For Dummies

This all-in-one guide by an expert on social media strategy helps readers take full advantage of the marketing opportunities afforded them by social networking sites such as Facebook, Twitter and LinkedIn

This all-in-one guide by an expert on social media strategy helps readers take full advantage of the marketing opportunities afforded them by social networking sites such as Facebook, Twitter and LinkedIn Social Media Marketing, Step-by ...

Fundamentalism in America

First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

On the contrary, says Elaine Showalter, fundamentalism has become one of the
lead agencies in the psychic propulsion of 'millennial America, from neurosis to
psychosis, from Cold War ideology to revivalist religion (Showalter 1997, p. 26).
Fundamentalism, write Katherine Dunn and Jim Redden, is for those who believe
in the existence of 'a mind-numbingly vast conspiracy theory' (Dunn and Redden
1995, p.11). As a revivalist movement, it occupies a place of pivotal influence in a
 ...

Becoming Hewlett Packard

Why Strategic Leadership Matters

Bill Hewlett and Dave Packard invented the model of the Silicon Valley start-up and set in motion a process of corporate becoming that made it possible for HP to transform itself six times over the 77 years since its founding in the face of sweeping technological changes that felled most of its competitors over the years. Today, HP is in the throes of a seventh transformation to secure its continued survival by splitting in two independent companies: HP Inc. and Hewlett Packard Enterprise. Based on extensive primary research conducted over more than 15 years, this book documents the differential contribution of HP's successive CEOs in sustaining the company's integral process of becoming. It uses a comprehensive strategic leadership framework to examine and explain the role of the CEO: (1) defining and executing the key tasks of strategic leadership, and (2) developing four key elements of the company's strategic leadership capability. The study of the strategic leadership of HP's successive CEOs revealed the paradox of corporate becoming, the existential situation facing successive CEOs (that justifies the book's empathic approach), and the importance of the CEO's ability to harness the company's past while also driving its future. Building on these novel insights, the book shows how the frameworks used to conceptualize the tasks of strategic leadership and the development of strategic leadership capability can serve as steps toward a dynamic theory of strategic leadership that animates an evolutionary framework of corporate becoming. This framework will be helpful for further theory development about strategic leadership and also offers practical tools for founders of new companies and CEOs and boards of directors of existing companies who intend to create, run or oversee companies built for continued relevance, longevity and greatness.

investigation, code named “Project Kona” (for the location of Dunn's vacation
house), private investigators hired by HP or its agents called the telephone
service providers of people under investigation and falsely claimed to the service
representatives to be the person in question in order to gain access to telephone
records. This is a practice known as “pretexting.” The object was to see whether
any of the suspects had called reporters. When Hurd joined HP in April 2005
Dunn ...