Sebanyak 18 item atau buku ditemukan

Media Relations

Issues and Strategies

Provides a practical introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations.

Indeed, public relations has been described as 'amoebic in its ease at changing
shape to functionally conform to different situations and circumstances' (Cropp
and Pincus, 2001, p. 194). Aworking definition sees public relations
understanding ...

Public Relations

Theory and Practice

'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries. Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.

'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.

Fire Effects Information System

User's Guide

Provides information on a computerized fire effects information system. Describes the nature of information available from the system & how to access it with a computer. Includes a basic tutorial on how to navigate the several information options presented by the system. Also described is the citation retrieval system that stores & retrieves citations for the information used in the information system's species & plant ecosystem summaries & which can be searched independently by keyword. Contains information in three major categories: plant species, wildlife species, & plant communities.

System Development System Structure The Knowledge Base The Fire Effects
Information System (FEIS) is an easy to use, computerized knowledge
management system that stores and retrieves state-of-the-knowl- edge, English-
language ...

Dealing with Bullying

Describes what is meant by bullying, then goes on to explain why bullies act as they do, how to deal with them, and how to stop being one.

Describes what is meant by bullying, then goes on to explain why bullies act as they do, how to deal with them, and how to stop being one.

Touchdown

Level 2 - Secondary

This volume is part of a four-stage American English course for secondary students. Based on a structural syllabus, it takes students from beginning to pre-intermediate level.

This volume is part of a four-stage American English course for secondary students. Based on a structural syllabus, it takes students from beginning to pre-intermediate level.

Relationship Selling

  • ISBN 13 : 9781259010040
  • Judul : Relationship Selling
  • Pengarang : Johnston,   Marshall,  
  • Penerbit : McGrawHill
  • Klasifikasi : 381.195
  • Call Number : 381.195 JOH r
  • Bahasa : id
  • Penaklikan : xii,452hlm,25cm
  • Halaman : 0
  • Ketersediaan :
    2015-32645-0010
    Tersedia di Pustaka Pasca Sarjana - UIN Sjech M. Djamil Djambek Bukittinggi
    2015-32645-0009
    Tersedia di Pustaka Pasca Sarjana - UIN Sjech M. Djamil Djambek Bukittinggi
    2015-32645-0008
    Tersedia di Pustaka Pasca Sarjana - UIN Sjech M. Djamil Djambek Bukittinggi
    2015-32645-0007
    Tersedia di Pustaka Pasca Sarjana - UIN Sjech M. Djamil Djambek Bukittinggi
    2015-32645-0006
    Tersedia di Pustaka Pasca Sarjana - UIN Sjech M. Djamil Djambek Bukittinggi
    2014-01004-0-5
    Tersedia di Pustaka Pasca Sarjana - UIN Sjech M. Djamil Djambek Bukittinggi
    2014-01004-0-4
    Tersedia di Pustaka Pasca Sarjana - UIN Sjech M. Djamil Djambek Bukittinggi
    2014-01004-0-3
    Tersedia di Pustaka Pasca Sarjana - UIN Sjech M. Djamil Djambek Bukittinggi
    2014-01004-0-2
    Tersedia di Pustaka Pasca Sarjana - UIN Sjech M. Djamil Djambek Bukittinggi
    2014-01004-0-1
    Tersedia di Pustaka Pasca Sarjana - UIN Sjech M. Djamil Djambek Bukittinggi