Media Relations

Issues and Strategies

Provides a practical introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations.

Indeed, public relations has been described as 'amoebic in its ease at changing
shape to functionally conform to different situations and circumstances' (Cropp
and Pincus, 2001, p. 194). Aworking definition sees public relations
understanding ...