Sebanyak 165 item atau buku ditemukan

Sports Public Relations

"Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice." - Paul M. Pedersen, Indiana University "A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport’s vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer." - Aaron Smith, RMIT University Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: Explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them. Shows how and when the sports industry needs PR experts. Explores the connection between strategy and communication as they apply to sport and PR. Teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.

Sport reflects societal preferences and concerns and may beafocus for debate
about contemporary issues. ... ofPR,which includes media relations, promotion,
corporate communications, issues and crisis management, advocacy and public
 ...

Public Relations in the Nonprofit Sector

Theory and Practice

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and ...

Public Relations As Relationship Management

A Relational Approach To the Study and Practice of Public Relations

The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.

The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.

The Use of Corporate Social Responsibility as a Public Relations Strategy considering Latin America as an example

Inhaltsangabe:Abstract: Economic developments of the last several decades have changed the economic and social structures of industrialized and developing countries, leading to new business opportunities but also to terrifying social dangers and rising ecological catastrophes worldwide. Multinationals are increasingly expected by their stakeholders to find strategies and ways to respond to these international challenges, to play a more active role in addressing social issues, and to take responsibility for their actions in developing countries. It is the task of public relations practitioners to balance these societal demands and stakeholders expectations with the goals of their company and to communicate in an effective manner by developing socially responsible strategies. The effectiveness of strategies and communication programs depends on how public relations practitioners communicate with their stakeholders and on how much effort they make to build and maintain good relationships. To guarantee good relations and effective campaigns, the public relations function must be involved in the overall strategic management process where public relations strategies can be managed by objectives. Furthermore, public relations practitioners have to employ two-way symmetrical communication, to facilitate mutual understanding and relationship-building between their corporation and its stakeholders. Corporations can react to societal demands by using corporate social responsibility (CSR) as a public relations strategy. CSR can be considered either as an opportunity to improve a corporation s image and financial success or as a response to arising conflicts and crises. Both strategic approaches are discussed in this study, as, in practice, corporations respond to issues (proactive) but also have to deal with crises (reactive). Today, many corporations use CSR proactively, as they are aware of its various positive outcomes and valuable contributions for both society and its business success. Corporations can act with altruistic or self-interested motives, but, whichever motivation establishes the basis for CSR, both require the employment of issues management, a strategic planning process that analyses the impact of societal issues and gives corporations the chance to invest effectively and proactively. Corporations can contribute to societal demands in three ways: first, by making cash and in-kind donations to public charities; secondly they can support [...]

public relations practitioners have to employ crisis communication based on
which appropriate communication tactics ... If Nike management had paid
attention or had been willing to acknowledge that this issue could turn into a
public crisis, ...

Ethics in Public Relations

Responsible Advocacy

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations.

THE MILITARY AND PUBLIC RELATIONS – Issues, Strategies and Challenges

Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally come to be appreciated in the Armed Forces. The text therefore, within context of the evolution, growth and development of the broad discipline of Public Relations appropriately situates its practice in the military. It articulates and highlights in-depth, the many aspects to public relations practice in the armed Forces drawing examples extensively from especially the experiences of the United States and UK Armed Services. Divided into Four Parts, the book examines the role of the Military in society and traces the evolution of modern public Relations and its development in the military. Under ‘Public Relations Principles, Approaches and Practice”, it analyses the role and function of public relations in the interface of military and society, and further highlight the purpose of military public relations, its targets, strategies and tactics. It examines Public Relations practice in the Nigerian Military including public perception and management. Current and topical Issues in Public Relations and Communication such as ‘Technology, the Military and Public Relations’, ‘Social Media, Public Relations and the Military’, ‘Security Threats, Crisis Management and the Role of Communications’, and ‘Challenges to Military Public Relations Practice’ were analyzed. The book finally concludes with ‘The Importance of Military Public Relations in a Democratic Society’. Given the perpetual need to constantly `keep the military in the public eye', the book strongly posits that it is appropriate that public relations be properly positioned as the strategic machinery through which the military could seek to identify with the people and invariably, national interest in order for them to render accounts of their performances and seek informed public support as obtains in developed democracies. This book will be a useful source of reference to especially military public relations officers and indeed all military officers across the world. It further should bring forth better insight to the understanding by the civilian populace, communications professionals, and research scholars specializing in military public relations or public affairs operating in diverse regions of the world.

This book will be a useful source of reference to especially military public relations officers and indeed all military officers across the world.

Public Relations

Theory and Practice

'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries. Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.

'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.

Health and Medical Public Relations

Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on their practical application. Key features include: Advice on how to write and place effective press releases, plan and budget for campaigns, and anticipate responses from different sectors and the wider public Coverage of different types of communication and consultancy, including the controversial areas of lobbying and access to influential policy makers Case studies on the way in which experienced journalists and public relations practitioners gain coverage for their work, with plentiful examples drawn from both recent media scares and long-running issues A survey of the way challenging public relations issues have been perceived in the past, analysing the attitudes of both legislators and the public A user-friendly format designed to reinforce learning, including handy tips, definition boxes explaining key words and concepts, and exercises and reflection points to stimulate group discussion and reflection on specific examples of science and medical PR practice. Wide-ranging and highly accessible, this book will be an essential resource for undergraduates, postgraduates and professionals learning to specialise in health public relations.

Crisis and issues management Most organisations will face unexpected and
suddenly media-sensitive issues, environmental and ethical concerns, threats,
pressure groups, public criticism, financial problems, or staff difficulties at some
time or ...

Planning and Managing Public Relations Campaigns

Praise and Reviews `Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas` SCOTTISH INDUSTRY & COMMERCE Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.

Published in association with the Institute of Public Relations Series Editor: Anne
Gregory Kogan Page has joined forces ... Gregory Public Relation* Stratify by
Sandra Oliver Risk Issues ami Crisis Management in Public Relations tiy Michael
 ...

Emergency Public Relations: Crisis Management In A 3.0 World

The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protests; political uncertainty; flash mobs and mall melees make daily headlines. When you hear about catastrophic news, do you ever think about how an unanticipated event might affect your business? As you know from the classic Boy Scout mantra, it is always best to be prepared. This quick read teaches you the art and science of crisis management and rapid response to PR emergencies. A review from Andrew Scott, Grammy Nominated Producer/Songwriter, Owner of ASA Public Relations: "Bold, tenacious, and downright in-your-face. Alan B. Bernstein and Cindy Rakowitz create a masterpiece in public relations management with the latest edition of 'Emergency Public Relations: Crisis Management in a 3.0 World'. A bible for service professionals, this book tackles all angles of crisis management from brand salvaging to social media handling. A must-read for publicists, marketing professionals, service providers, and business owners..."

Emergency Public Relations: Crisis Management in a 3.0 World was first
published in 1981 under the title The ... updated title provides public relations
practitioners and other service providers withadeeper understanding of thecritical
issues for ...