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Globalization

The Essentials

Essentials of Globalization is a highly useful compact edition of the author's full-scale textbook, Globalization: A Basic Text. The Essentials is written in a style accessible to undergraduates, and draws on both academic and popular sources in its explanations. A highly useful compact version of Globalization: A Basic Text, which contains the all major areas in an accessible and affordable format for undergraduate students Develops a unique perspective on globalization early in the book and uses it throughout to orient and organize discussion of a wide range of topics and parts of the world Integrated use of a wide array of sources, including empirical research, theories, newspaper and magazine articles, monographs, and popular books Designed to work as a basic text in globalization courses, or as a supplementary text in courses that include globalization as one of several topics

A highly useful compact version of Globalization: A Basic Text, which contains the all major areas in an accessible and affordable format for undergraduate students Develops a unique perspective on globalization early in the book and uses ...

Public Relations Writing

The Essentials of Style and Format

This text is intended for students who plan to work as public relations practitioners. The fundamentals of Writing is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.

This text is intended for students who plan to work as public relations practitioners.