Blue Goldfish
Using Technology, Data and Analytics to Drive Both Profits and Prophets
According to a recent study, 76% of customers expect brands to understand their individual needs. In Blue Goldfish, Stan Phelps and Evan Carroll make the business case for leveraging technology, data, and analytics to create a competitive advantage and increase customer loyalty.
- ISBN 13 : 9780984983834
- ISBN 10 : 098498383X
- Judul : Blue Goldfish
- Sub Judul : Using Technology, Data and Analytics to Drive Both Profits and Prophets
- Pengarang : Stan Phelps, Evan Carroll, Evan Carroll,
- Bahasa : en
- Tahun : 2016
- Halaman : 180
- Halaman : 180
- Google Book : http://books.google.co.id/books?id=p2KUjwEACAAJ&dq=inpublisher:9&hl=&source=gbs_api
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Ketersediaan :
In Blue Goldfish, Stan Phelps and Evan Carroll make the business case for leveraging technology, data, and analytics to create a competitive advantage and increase customer loyalty.