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Blue Goldfish

Using Technology, Data and Analytics to Drive Both Profits and Prophets

According to a recent study, 76% of customers expect brands to understand their individual needs. In Blue Goldfish, Stan Phelps and Evan Carroll make the business case for leveraging technology, data, and analytics to create a competitive advantage and increase customer loyalty.

In Blue Goldfish, Stan Phelps and Evan Carroll make the business case for leveraging technology, data, and analytics to create a competitive advantage and increase customer loyalty.

RED GOLDFISH

Purpose is changing the way we work and how customers choose business partners. In Red Goldfish, Stan Phelps and Graeme Newell share cutting edge examples and reveal the eight ways businesses can embrace purpose that drives employee engagement, fuels the bottom line, and makes an impact on the lives of those it serves. Red Goldfish is the fifth color in the Goldfish Series of books. It focuses on how purpose is driving loyalty and becoming the ultimate differentiator in business.

Purpose is changing the way we work and how customers choose business partners.