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A Manual for Culturally-Adapted Social Marketing

Health and Population

This is the first book to provide detailed, user-friendly guidelines on how to effect changes in human behaviour using culturally-adapted social marketing campaigns (CASM). It shows how the adoption of some well-established commercial marketing strategies can benefit those involved in development projects. The book provides an overview of CASM theory and techniques; gives a step-by-step guide to the various phases in such a project; details case studies of successful CASM exercises; and invites readers to develop their own CASM strategy using a campaign to reduce the incidence of female genital multialtion as a case study. With its wide-range of examples, this book will be an invaluable resource for development practitioners working in areas such as nutrition, reproductive health and safe motherhood, and drugs information, and will also interest researchers in communication studies and marketing.

Chapter 2 What is Culturally-adapted Social Marketing (CASM)? Mithileshwar
Jha 'Why can't you sell brotherhood like you sell soaps?” (Wiebe, 1951–52) An
Indian non-government organisation (NGO), working for slum and street children,
used these children's inborn artistic talents to produce greetings cards with
paintings done by them. The profile of the child artist was mentioned at the back
of these nicely printed cards. After facing some problems in selling these cards
through ...

The Psychology of Smart Investing

Meeting the 6 Mental Challenges

The recognized heavy hitters on Wall Street are as tough as nails for a good reason--when it comes to playing the markets, they know attitude is everything. And that means checking their emotions (and egos) at the door. Now a board-certified psychiatrist and a well-known brokerage firm founder team up to give investors the tools for achieving a winning mindset.

The recognized heavy hitters on Wall Street are as tough as nails for a good reason--when it comes to playing the markets, they know attitude is everything.

Beauty and the Brain

Biological Aspects of Aesthetics

Herzberger, B. (Barbara) III. Epstein, David. BH301.P45B43 1988 11”.85 88–
26249 CIP-Kurztitelaufnahme der Deutschen Bibliothek Beauty and the Brain :
biolog. aspects of aesthetics / I. Rentschler... (ed.). - Basel; Boston ; Berlin :
Birkhäuser ...

English Language Teaching Materials : a Practical Guide

How to Innovate in Marketing (Collection)

A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon

But there are two additional risks: funding and people. Will I have the funding?
And will I have the right people? These questions are irrelevant to incremental
efforts, but they are critical for breakthroughs. If I have the funding and the right ...

Parsing the Turing Test

Philosophical and Methodological Issues in the Quest for the Thinking Computer

An exhaustive work that represents a landmark exploration of both the philosophical and methodological issues surrounding the search for true artificial intelligence. Distinguished psychologists, computer scientists, philosophers, and programmers from around the world debate weighty issues such as whether a self-conscious computer would create an internet ‘world mind’. This hugely important volume explores nothing less than the future of the human race itself.

Distinguished psychologists, computer scientists, philosophers, and programmers from around the world debate these weighty issues – and, in effect, the future of the human race – in this important volume. Foreword by Daniel C. Dennett.