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Mind Maps for Business

Using the Ultimate Thinking Tool to Revolutionise How You Work

Tony Buzan knows more than a little about Mind Maps – after all, he did invent them! Often referred to as the ‘the Swiss-army knife for the brain’, Mind Maps are a ground-breaking, note-taking and mind-organising technique that has already revolutionised the lives of many millions of people around the world and taken the educational world by storm. Now Tony Buzan is sharing the powerful techniques of mind mapping with the business world to help business professionals everywhere revolutionise the way they think and practise. Mind Maps for Business is the very first and only book on mind mapping that has been written by Tony Buzan specifically for a business audience. No matter how big or small the business you work in; no matter if you’re an employer or an employee; no matter what your role is, you’ll find the benefits of using mind maps to help you think, organise, plan and control are vast: Accelerate your productivity to levels you never thought possible. Generate exciting new possibilities for growth and expansion. Make meetings, discussions and forums really productive and useful. Negotiate, talk and consult more constructively and effectively. Be more focussed, more organised and much smarter. Unleash your amazing creative capabilities. Whether you’re writing marketing plans or strategy documents; looking for new ways to develop your business; planning a conference or event; restructuring your staff; or looking to improve your management and leadership skills – discover today the amazing advantages that using Mind Maps for Business can bring.

Revised edition of the author's Mind maps for business: revolutionise your business thinking and practice, published in 2010. Mind Maps are indispensable in the business world. I recommend this book to all business people.

Microsoft Access 2010 Inside Out

You're beyond the basics, so dive right in and really put your database skills to work! This supremely organized reference is packed with hundreds of timesaving solutions, troubleshooting tips, and workarounds. It's all muscle and no fluff. Discover how the experts tackle Access 2010 -- and challenge yourself to new levels of mastery! Master essential data management and design techniques Import and link to data from spreadsheets, databases, text files, and other sources Use action queries to quickly insert, update, or delete entire sets of data Create custom forms to capture and display data Design reports to calculate, summarize, and highlight critical data--and learn advanced techniques Automate your application with macros and Visual Basic for Applications (VBA) Use Access Services to extend your database application to the Web Try out the sample client and web database applications in both 32-bit and 64-bit versions A Note Regarding the CD or DVD The print version of this book ships with a CD or DVD. The sample client and web database applications are provided in both 32-bit and 64-bit versions. Note that while we provide as much of the media content as we are able via free download, we are sometimes limited by licensing restrictions. For customers who purchase an ebook version of this title, instructions for downloading the CD files can be found in the ebook.

When you're designing data macros, you have the potential to run into a
recursion issue. Access runs into a recursion issue when it tries to execute the
same data macro logic continually over and over in a repeated loop. For example
, suppose ...

Microsoft® Access® 2010 Step by Step

Experience learning made easy-and quickly teach yourself how to build database solutions with Access 2010. With STEP BY STEP, you set the pace-building and practicing the skills you need, just when you need them! Topics include building an Access database from scratch or from templates; publishing your database to the Web; exchanging data with other databases and Microsoft Office documents; creating data-entry forms; using filters and queries; designing reports; using conditional formatting; preventing data corruption and unauthorized access; and other core topics.

In this chapter, you will learn how to ✓ Work in Access 2010. ✓ Understand
database concepts. ✓ Explore tables. ✓ Explore forms. ✓ Explore queries. ✓
Explore reports. ✓ Preview and print Access objects. Microsoft Access 2010 is
part of ...

Extend Microsoft Access Applications to the Cloud

Build new Access cloud web apps and migrate desktop databases to the cloud This is your complete, practical guide to creating Microsoft Access web apps and migrating existing databases to the cloud. Access MVP Andrew Couch guides you through the entire web app life cycle, from design through deployment and upgrades. After introducing Microsoft Office 365 and the web app development environment, he reviews key issues associated with moving data into a web app or creating cloud apps with new data. Next, he drills down into app construction, from table design to integration. You’ll learn how to extend Access with Microsoft Azure SQL, PowerPivot, Visual Studio 2013, SQL Server Reporting Services (SSRS), and Apps for Office, and master important new enhancements in Office 365 SP1. Learn best practices and techniques to: Capitalize on key Office 365 features in your Access web apps Design and integrate all the features of Access web apps Make your desktop databases compatible with web app table structures Implement and test business rules by using the Macro Programming Tools Understand how your app design translates to objects in the cloud-based Azure SQL Database Use Microsoft SQL Server Management Studio (SSMS) to connect with and manage web apps Improve reporting with PowerPivot, Visual Studio 2013, and SSRS Extend Access web apps with Apps for Office features Capitalize on Office 365 SP1 improvements in change deployment, intellectual property protection, and integration Get all code samples, including complete apps, at: http://aka.ms/AccessApps/files About This Book For experienced Access developers who want a deep understanding of web app design and implementation For new web app developers who want to develop Access web apps with Office 365

381 Apps for Office have been available for use for with Microsoft Office products
such as Excel and Outlook, but it is only with Office 2013 Service Pack 1 and
Office 365 that these features are now available for use with Access web apps.

Social Media and Public Relations

Eight New Practices for the PR Professional

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers’ conversations, and apply what you’re learning… build communications crisis plans you can implement at a moment’s notice… develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”… take the lead on identifying and applying metrics… and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.

Of all the industries to be affected by the massive changes brought about by
social media, Public Relations has been on the front lines since the beginning.
The reason is simple: Much of social media is done in public, by the public, and
the ...

Cost Accounting

Principles and Practice

A work which is designed to provide a clear exposition of the principles and technical procedures of cost accounting. It emphasises the role of cost accounting within a multidisciplinary approach to management and enhances the appreciation of the wide applicability of the principles and techniques of each topic. Coverage of the technical aspects of cost accounting is aimed at giving the student an in depth understanding of the topic. Chapter end questions split into self test, question with answers and questions without answers giving a study aid and including examination questions from a range of professional bodies.

This text provides a clear exposition of the principles and technical procedures of cost accounting.

Management Accounting

Pauline Weetman's innovative text expertly guides students over the stepping stones of management accounting and provides a solid foundation across first and second levels as a basis for further specialist study. The text is clear, well structured and brings an imaginative approach to student learning with its emphasis throughout on allowing students to practice the application of theory.

The text is clear, well structured and brings an imaginative approach to student learning with its emphasis throughout on allowing students to practice the application of theory.

How to Innovate in Marketing (Collection)

A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon

But there are two additional risks: funding and people. Will I have the funding?
And will I have the right people? These questions are irrelevant to incremental
efforts, but they are critical for breakthroughs. If I have the funding and the right ...

The Personal Credibility Factor

How to Get It, Keep It, and Get It Back (If You've Lost It)

You'd trust your life with some people. Others, you wouldn't trust for an instant, even when the stakes are low. Why? What builds the personal credibility that some people simply exude? What do they do differently? This book shows you and helps you build your own personal credibility, the #1 attribute in earning trust and achieving success. Renowned personal coach Sandra K. Allgeier begins with a set of powerful stories that demonstrate what personal credibility really consists of, how it's earned, and how easily it can be destroyed. You'll discover how small daily actions, together with specific communication techniques and decisions, shape others' view of whether you can be trusted. Next, Allgeier illuminates three oft-neglected, crucial secrets of personal credibility. You'll find a hands-on assessment tool designed to help you bring more personal authenticity and transparency to your interactions; as well as practical guidance on suspending judgment and really listening, thereby earning others' trust even if you ultimately choose to disagree. Allgeier concludes with seven specific steps you can take every day to increase your personal credibility, and rebuild credibility you may have already lost. Following her easy-to-understand, easy-to-use guidance, you can live a life that's not just more successful, but happier and more fulfilled, too.

Filling an organization with people who score high in personal credibility should
be the goal of everyone in the field. This book will teach you how!” —Barbara
Sadek, Director of Education, Society for Human Resource Management ...