
Understanding the Consumer
A Psychological Approach
Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour.
- ISBN 13 : 9780333660638
- ISBN 10 : 0333660633
- Judul : Understanding the Consumer
- Sub Judul : A Psychological Approach
- Pengarang : David A. Statt,
- Kategori : Advertising
- Penerbit : Palgrave He, Print UK
- Bahasa : en
- Penaklikan : xvi, 332 p. :
- Tahun : 1997
- Halaman : 332
- Halaman : 332
- Open Library : http://openlibrary.org/books/OL21021541M/Understanding_the_consumer
- Google Book : http://books.google.co.id/books?id=93R9QgAACAAJ&dq=intitle:understanding&hl=&source=gbs_api
-
Ketersediaan :
Understanding the Consumer is a core text for students of consumer or buyer behaviour.