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Understanding the Consumer

A Psychological Approach

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour.

Understanding the Consumer is a core text for students of consumer or buyer behaviour.

Understanding Disability Policies

Comparing British policies with those of America, Australia and Sweden, this book provides a comprehensive analysis of the development and consequences of disability policies.

Comparing British policies with those of America, Australia and Sweden, this book provides a comprehensive analysis of the development and consequences of disability policies.