Understanding the Consumer

A Psychological Approach

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour.

• ISBN 13 : 9780333660638
• ISBN 10 : 0333660633
• Judul : Understanding the Consumer
• Sub Judul : A Psychological Approach
• Pengarang : David A. Statt,  
• Kategori : Advertising
• Penerbit : Palgrave He, Print UK
• Bahasa : en
• Penaklikan : xvi, 332 p. :
• Tahun : 1997
• Halaman : 332
• Halaman : 332
• Open Library : http://openlibrary.org/books/OL21021541M/Understanding_the_consumer
• Google Book : http://books.google.co.id/books?id=93R9QgAACAAJ&dq=intitle:understanding&hl=&source=gbs_api
• Ketersediaan :

Understanding the Consumer is a core text for students of consumer or buyer behaviour.