Sebanyak 1645 item atau buku ditemukan

Public Relations Disasters

Talespin--Inside Stories and Lessons Learnt

From Dow Corning breast implants to the McDonald's "McLibel" case, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters, and shows how crisis management helped or hindered.

From Dow Corning breast implants to the McDonald's "McLibel" case, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters, and shows how crisis management helped or hindered.

Ethics in Public Relations

Responsible Advocacy

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations.

Studi, mengabdi, dan berprestasi

kesan dan pesan para sahabat untuk setengah abad Prof. Dr. Jimly Asshiddiqie, S.H.

Festschrift in honor of Jimly Asshiddiqie who dedicates his life in Indonesian Constitutional Court.

Jadi pandangan komprehensif. ... Karena dia ini besar di dalam organisasi
keislaman, harapan saya dia bisa mencerminkan bahwa Islam itu memang ...
Islam adalah agama yang damai dan membawa kedamaian bagi semesta alam.
Orang- ...

Public Relations Online

Lasting Concepts for Changing Media

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.

Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the ...

Today's Public Relations

An Introduction

Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage.

Studi smart

Akhir kalam, saya mengucapkan jutaan terima kasih kepada rakan-rakan guru
kaunseling dan rakan-rakan guru yang ... ikuti ceramah atau bengkel mereka di
mana sebahagian daripada ilmu mereka saya gunakan kembali bagi mantaat ...

Naskah dan studi naskah

sebuah antologi

On codicology and its implementation on the study and analysis on Indonesian manuscripts; collected articles.

Jawab: wujud, qidam, bawa, mukhalalahlilhawaaditsi, qiyamuhubinafsihi,
wahdaniyah, iradat, 'ilmu, hayat, sama', bashor, kalam, qudrat, muridan, 'aliman,
hayan, sami'an, basiran, dan mutakaliman. 51. Berapa sifat Allah yang masuk
istigna ...

Effective Press Relations for the Built Environment

A Practical Guide

This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press. With quotes, advice and opinions from the industry's key journalists – including expert image generation and selection advice from Gareth Gardner, photo-journalist and past editor of FX and Features editor of Building Design – Effective Press Relations for the Built Environment, offers practical guidance on topics such as: how to approach planning a strategy for a project how to write, seek approval, build a target press list and issue the information to magazines how to speak to the press how to manage a crisis and handle bad press. With its hands-on approach and comprehensive publications, architectural photographers and PR consultants listings, this book is an invaluable tool for new starters, or larger firms that want to take a more pro-active role in generating their own publicity, while also helping practices to get the most from their press relations consultant.

It is written from first base, on the assumption that some readers may be new to
the world of press relations, while others ... to manage press work in-house, and
how to get the most when working with an appointed public relations consultant.

Effective Personal Communication Skills for Public

To be a successful public relations practitioner one has to be a great communicator at all levels. This stimulating and original book shows PR people how to harness their personal powers of communication to enhance their personal brand and ensure that they get their message across. Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes. A term coined by Richard Dawkins, memes are contagious ideas that once communicated spread like a virus. Green shows how to achieve this in the context of PR communications.

Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes.

Effective Personal Communication Skills for Public Relations

Make ideas contagious through every channel of communication Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes.