Public Relations Disasters
Talespin--Inside Stories and Lessons Learnt
From Dow Corning breast implants to the McDonald's "McLibel" case, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters, and shows how crisis management helped or hindered.
- ISBN 13 : 9780749445720
- ISBN 10 : 0749445726
- Judul : Public Relations Disasters
- Sub Judul : Talespin--Inside Stories and Lessons Learnt
- Pengarang : Gerry McCusker,
- Kategori : Business & Economics
- Penerbit : Kogan Page Publishers
- Bahasa : en
- Tahun : 2006
- Halaman : 327
- Halaman : 327
- Google Book : http://books.google.co.id/books?id=Ko5gcgfKW9oC&dq=intitle:Public+Relation,+Isuue+%26+Crisis+Management&hl=&source=gbs_api
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Ketersediaan :
From Dow Corning breast implants to the McDonald's "McLibel" case, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters, and shows how crisis management helped or hindered.