Python for Rookies is designed to help students learn how to program. Using the Python language as a tool, the approach taken teaches students the fundamentals of programming and re-enforces good programming practice. Written for students studying a variety of degree subjects such as Games Technology, Creative Computing and Multimedia (where core Computer Science is applied to the Arts) the pace and breadth would also be suitable for a one semester introductory programming course for all computing undergraduates. We hope that the example programs, chosen to enliven and motivate will also be very relevant to a range of courses and the varied ambitions of people who need to acquire programming skills. The book covers programming from small script-style applications to larger pieces of software. The emphasis remains on problem-solving, even through the introduction of common libraries and object-oriented programming. Test-oriented development is an integral part of programming and learning how to incorporate a unit test early on will take away the frustrations of producing buggy software that doesna t run. It will provide a framework to support your learning of programming.
The book covers programming from small script-style applications to larger pieces of software. The emphasis remains on problem-solving, even through the introduction of common libraries and object-oriented programming.
E-LEARNING COMPANION serves as a resource and quick-reference guide for any course that demands technology skills. In addition to helping students adapt previously mastered skills--such as time management, note-taking, and critical thinking--to the online environment, this text shows students how social networking, cloud file storage, wikis, and blogs can be utilized appropriately and effectively in a college course. Technical terminology and how-to tutorials help students become more capable and flexible online learners, and build skills that will support them throughout college and their future careers. The Fourth Edition is fully updated to be current and relevant for today's online learning environments, and also includes new Workplace Applications, and coverage of professional behavior and professional emails. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
In addition to helping students adapt previously mastered skills--such as time management, note-taking, and critical thinking--to the online environment, this text shows students how social networking, cloud file storage, wikis, and blogs ...
Sports Marketing provides an innovative approach to the study of marketing issues in a sport context. The book addresses sports marketing from a strategic perspective and explores both the 'marketing of sport' and 'marketing using sport'. Importantly, Sports Marketing also includes commentary on the social aspects of sport that is increasingly relevant for those dealing with public entities and funding bodies.
funding. international. sporting. events. and. hosting. mega. events. The benefits
of sport at the grassroots level have been outlined but what about benefits of
competitive sport at the national and even international levels? The benefits of ...
New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre & Opera
Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. Some have adjusted to this new reality, but many have not. This book describes the new competitive environment in which cultural organisations now operate and how the more innovative ones are re-thinking their marketing strategies. These organizations realise that they are dealing with a new type of cultural consumer - one who is willing to cross the boundary between popular culture and high art but who wants a cultural experience that also entertains. With dozens of examples from the UK, US and elsewhere, this book will be essential reading for those who work in cultural organisations as they struggle to fit into the new marketing environment. It focuses on those aspects of marketing most related to the challenges currently facing cultural organisations, including determining their market segment and the positioning of their cultural product in a crowded marketplace. It will also be ideal for students of arts management or those who hope to work in the cultural industries. The new edition includes a useful chapter focusing on promotion. Each chapter now includes worksheets, which take the reader through the marketing planning process and are an invaluable aid for evaluating the organisations marketing environment and in establishing its strategy for attracting audiences.
Of course, pricing is complicated for non-profit organisations because they also
rely on funding from additional sources other than from customers. However,
pricing theory is important to understand because the more revenue that can be ...
This comprehensive introductory book provides step-by-step instruction and in-depth explanation on three of today’s most widely used Web design and development programs: Adobe Dreamweaver CS4, Adobe Flash CS4, and Adobe Fireworks CS4. Readers gain practical experience with the software as they work through end-of-chapter learning projects and step-by-step tutorials. An integration chapter demonstrates how to move from one application to the other while creating a Dreamweaver Web site that incorporates both Flash and Fireworks files. Full-color illustrations and a user-friendly design combine to create a solid learning experience that reveals how to master the latest features of these popular applications. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
ADOBE DREAMWEAVER CS5: INTRODUCTORY, 1E follows the Shelly Cashman Series' proven step-by-step, screen-by-screen approach to teaching the Adobe Dreamweaver CS5 software. The pedagogy of this text has been enhanced to reflect the learning styles of today's students. Readers will easily follow along with the chapters in the text to gain valuable and comprehensive software skills to build their own exciting and dynamic Web sites and develop Internet applications. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
For a selection ofimages and backgrounds, visit the Dreamweaver CS5 Media
Web page (scsite.com/dwcs5/media). " 3: Create the Politics Web Site Assume
you are running for office in your city's local government. Define a Web site using
the ...
NEW PERSPECTIVES ON ADOBE FLASH PROFESSIONAL CS5, COMPREHENSIVE offers a critical-thinking approach to teaching multimedia. This text explains and reinforces design software concepts and skills through the New Perspectives’ signature case-based, problem-solving pedagogy. Students will transcend point-and-click skills to take full advantage of the software’s utility. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
v The New Perspectives Series' critical-thinking, problem-solving approach is the
ideal way to prepare students to transcend point-and-click skills and take
advantage of all that Adobe Flash Professional CS5 has to offer. In developing
the New ...
Teaching your students has never been easier than with Adobe Illustrator CS6 Illustrated. This reader-friendly book presents each skill on two facing pages, providing detailed instructions on the left-hand page and large, full-color screenshots on the right page. The visual format helps students intuitively grasp the concepts in the book and apply them to the classroom and workplace environment. Now, stay current with Adobe Illustrator Creative Cloud coverage available online through CengageBrain.com. The online Creative Cloud content updates are for the June 2013 release of Adobe Creative Cloud. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
This reader-friendly book presents each skill on two facing pages, providing detailed instructions on the left-hand page and large, full-color screenshots on the right page.
Fully revised to meet Adobe's Creative Suite 6 release, EXPLORING ADOBE PHOTOSHOP CS6 is the resource you need for mastering this industry-standard digital imaging program. From the software's foundations to new features and enhancements only available in version CS6, the book delivers the stellar coverage and tools readers expect from Delmar-Cengage Learning. Readings include four-color photos and screen shots, step-by-step instructions, and in-depth tutorials derived from real-life, graphic design projects A complete, designer-driven resource, this textbook helps readers wield the power of Photoshop for thrilling graphics, illustration, composition, and special effects. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
From the software's foundations to new features and enhancements only available in version CS6, the book delivers the stellar coverage and tools readers expect from Delmar-Cengage Learning.
ADOBE DREAMWEAVER CS5: COMPLETE, 1E follows the Shelly Cashman Series proven step-by-step, screen-by-screen approach to teaching the Adobe Dreamweaver CS5 software. The pedagogy of this text has been enhanced to reflect the learning styles of today’s students. Readers will easily follow along with the chapters in the text to gain valuable and comprehensive software skills to build their own exciting and dynamic Web sites and develop Internet applications. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Navigating to the Adobe Dreamweaver CS5 Page If the Dreamweaver Help and
Support Web page opens instead of the Adobe Dreamweaver CS5 page shown
in Figure A–2 when you click Help on the Application bar and then click ...
