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Sports Marketing

Sports Marketing provides an innovative approach to the study of marketing issues in a sport context. The book addresses sports marketing from a strategic perspective and explores both the 'marketing of sport' and 'marketing using sport'. Importantly, Sports Marketing also includes commentary on the social aspects of sport that is increasingly relevant for those dealing with public entities and funding bodies.

funding. international. sporting. events. and. hosting. mega. events. The benefits
of sport at the grassroots level have been outlined but what about benefits of
competitive sport at the national and even international levels? The benefits of ...