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Social Media Metrics For Dummies

Discover how to gauge your online success based on social media metrics With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard, understand what metrics mean for you, calculate your return on investment (ROI), and apply your findings to future social media marketing campaigns. Helps you wade through the plethora of social media monitoring and metrics to discover what elements are most applicable to your needs Explains the meaning behind the social media metrics tools so that you can understand how to make those results work for you Shares examples of how to calculate both the financial and non-financial return on investment of your social media efforts Includes real-world case studies that demonstrate how small and large businesses are using social media metrics With this helpful book by your side, you will learn how to understand the information you acquire regarding your social media marketing efforts and then put that information to work for your business.

Effectively measure and analyze everything you do in the social media space Skeptical of what you can accomplish online? This guide shows you why social media should be a key component of your marketing plans.

Social Media Marketing eLearning Kit For Dummies

The book includes: Clear tutorials that cover creating and enacting your marketing plan Lessons on using all major social media sites Defined objectives, concept descriptions, and practice exercises Learn interactively and see how it's done ...

Social Media Commerce For Dummies

Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more. Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities This step-by-step guide explains social media commerce and shows what you can accomplish Helps you determine the sites where your business should have a presence Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.

For your message to resound with customers, you must take advantage of their social network channels and interact with them online. Lucky for you, this book shows you how!

Social Media Marketing All-in-One For Dummies, Book + DVD Bundle

Your business can't afford to be left behind, and if you need a guide through the social media maze, this book is just what you're looking for! Learn how to take full advantage of social media marketing while boosting your social media savvy.

This book + DVD bundle will give you everything you need to learn social media marketing The world of social media is ever evolving and you certainly don't want to be left back in the cyber dust!

Social Marketing Superstars

Social Media Mystery to Mastery in 30 Days

The internet changed the landscape for business with a boom and opened up a global marketplace like nothing before. The pace of change has been building with exponential momentum, the impact has hit, and the game has changed for businesses all over the world. Cydney O’Sullivan has spent the last decade working with hundreds of business owners taking their business online. Sharing their challenges, she knew there had to be a better way, and sought out the success stories. In "Social Marketing Superstars", the first in a series on this topic, Cydney shares the results of her interviews with 30 forward thinking CEO’s and entrepreneurs who have built large, profitable communities utilizing technologies and networks we’ve all been grappling with like Google, Facebook, LinkedIn, Twitter, Youtube, eCommerce and Loyalty Programs.

Social Media Mystery to Mastery in 30 Days Cydney O'Sullivan. report for the
government that was quite complex and, frankly, not a lot of fun to do. It was very
hard for her and every year she came to me and asked, “Lois, would you help me
with my report?” I helped her, not because I ever expected to get anything from
her, just because it was the right thing to do. Well, I left ARCO to start my therapy
practice and on the side I was doing corporate training. One day the phone rings
and ...

Social Marketing

American Express, Avon, BMW, Kellogg's, Liz Claiborne, McDonald's, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the ?how? and ?why? of this growing trend in marketing. Social Marketing brings you an overview of recent global developments in social marketing, a study comparing the effectiveness of a CRM program with that of ?ambush? advertising, a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities, a wary look at the ?darker sid.

Introduction Marketing is under fire. The challenges fall into several categories
but include questions about the costs of marketing and the consumerist values
that marketing is perceived to promote. Calls for legislation and regulation to
counter alleged marketing “abuses” are becoming more strident (Day and
Montgomery, 1999). Marketers must address these issues and articulate more
effectively the discipline's multi-faceted contributions to society. Ironically it is now
more than three ...

Spirituality: A Very Short Introduction

It has been suggested that 'spirituality' has become a word that 'can define an era'. Why? Because paradoxically, alongside a decline in traditional religious affiliations, the growing interest in spirituality and the use of the word in a variety of contexts is a striking aspect of contemporary western cultures. Indeed, spirituality is sometimes contrasted attractively with religion, although this is problematic and implies that religion is essentially dogma, moralism, institutions, buildings, and hierarchies. The notion of spirituality expresses the fact that many people are driven by goals that concern more than material satisfaction. Broadly, it refers to the deepest values and sense of meaning by which people seek to live. Sometimes these values are conventionally religious. Sometimes they are associated with what is understood as 'the sacred' in a broader sense - that is, of ultimate rather than merely instrumental importance. This Very Short Introduction, written by one of the most eminent scholars and writers on spirituality, explores the historical foundations of the thought and considers how it came to have the significance it is developing today. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

LOCKE John Dunn LOGIC Graham Priest MACH IA\/ELLI Quentin Skinner
MADNESS Andrew Scull MAGIC Owen Davies MAG NA CARTA Nicholas
Vincent MAGNETISM Stephen Blundell THE MARQUIS DE SADE john Phillips
MARTIN LUTHER Scott H. Hendrix MAR>< Peter Singer MATHEMATICS Timothy
Gowers THE MEANING OF LIFE Terry Eagleton MEDICAL ETHICS Tony Hope
MEDIEVAL BRITAIN john Gillingham and Ralph A. Griffiths MEMORY jonathan K.
Foster ...

To Have and Have Another

A Hemingway Cocktail Companion

In To Have and Have Another, Ernest Hemingway enthusiast and cocktail connoisseur Philip Greene delves deeper into the author’s drinking habits than ever before, offering dozens of authentic recipes for drinks directly connected with the novels, history and folklore, and colorful anecdotes about the man himself. With this cocktail companion, you will be able to fully enjoy Hemingway’s works beyond the limits of the imagination—pick up this book and taste how “cool and clean” and “civilized” Frederic Henry’s martini was in A Farewell to Arms, or sip a Bloody Mary, a drink rumored to be named by Hemingway himself!

Profound thanks tomy dear friends inthe cocktail community, including Jill and
Dale DeGroff, Ann Tuennerman,Ted Haigh, Robert Hess, Chris McMillian,
Anistatia Miller,Jared Brown, Mardee Haidin Regan,Gary Regan, Dave Wondrich
, DerekBrown, Angus Winchester, Charlotte Voisey, JacobBriars, LesliePariseau,
Karlyn Monroe, Lora Piazza, Joanne McKerchar, Sonya Perez, Sebastian Roncin
, Manuela Savona, DaveKarraker, TalNadari, Lisa Laird Dunn,St. John Frizell,
José ...

Museums and Design Education

Looking to Learn, Learning to See

How can museum educators and higher education tutors enhance the way HE students use museums? There are many examples in the UK of museums and universities working together in productive and innovative ways, but these relationships tend to be based on individual enthusiasm and opportunistic arrangements. Despite the growing importance of museum education departments, higher education tends to be overlooked by museums. This book looks at the interaction between design students and museums, and explores issues, projects and emerging ideas about how museums can better support HE students. It illustrates the general lessons that can be learnt, both strategic and practical, which can help to bring about long-term and constructive relationships between museums and universities in order to enable effective student learning.

Learning settingsfor design education have followed a predictable pattern. There
has been some appreciation by design educators of the value to the learning
process of industry and workplace experiences, and thecurriculum of mostdesign
schools includes industrybased projectsand someformof workplace experiences.
Butthe magnitudeof learning experiences that can takeplace outsidethe
academic setting and the studiohas notbeen appreciated fullyby Design Learning
in an ...

Challenging ICT Applications in Architecture, Engineering, and Industrial Design Education

Are Information and Communications Technologies (ICTs) helpful or detrimental to the process of design? According to Aristotle, the imagination is a mental power that assists logical, sound judgments. Design, therefore, incorporates both reason and imagination. Challenging ICT Applications in Architecture, Engineering, and Industrial Design Education posits imagination as the central feature of design. It questions the common assumption that ICTs are not only useful but also valuable for the creation of the visual designs that reside at the core of architecture, engineering design, and industrial design. For readers who believe this assumption is right, this book offers an alternative perspective.

ABSTRACT The design studio is the prototype of design education, particularly
for architects but more and more for engineers too – though engineers prefer the
word “lab” to “studio.” Although the design studio is known today mainly through
the “reflection in action” theory of Donald Schön (1984, 1988), this manner of
education first developed at the École des Beaux-Arts in Paris in the seventeenth
century for the promotion of neoclassical aesthetic values, and it has continued
ever ...