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Public Relations on the Net

Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!

Everyone knows about the Internet as a way to market and sell, yet few organizations have experienced even a fraction of the Net's power for true public relations. This guide, with step-by-step instructions and action plans, explains how to conduct effective and measurable PR on the Net.

This guide, with step-by-step instructions and action plans, explains how to conduct effective and measurable PR on the Net.

Content Knowledge

A Compendium of Standards and Benchmarks for K-12 Education

A Comprehensive Guide to Designing Standards-based Districts, Schools, and Classrooms

Provides information on standards-based education, covering such topics as assessing students, tracking students' progress, and performance tasks and rubrics.

Provides information on standards-based education, covering such topics as assessing students, tracking students' progress, and performance tasks and rubrics.

Implementing Standards-based Education

Describes assessment-based approaches to standards implementation.

Describes assessment-based approaches to standards implementation.

Teaching Basic and Advanced Vocabulary

A Framework for Direct Instruction

Provides information for teachers on ways to promote vocabulary development in every content area.

Provides information for teachers on ways to promote vocabulary development in every content area.

A Different Kind of Classroom

Teaching with Dimensions of Learning

A guide to the Dimensions of Learning program covers such topics as instruction planning, curriculum design, and performance assessment.

A guide to the Dimensions of Learning program covers such topics as instruction planning, curriculum design, and performance assessment.

New Approaches to Literacy

Helping Students Develop Reading and Writing Skills

Addresses the controversy over skills versus language in reading education by integrating the best features of each approach. Based on experience with teachers, the authors present a learning strategy in which students acquire reading and writing skills as a by-product of communication tasks.

We present what we have learned in this book. (PsycINFO Database Record (c) 2004 APA, all rights reserved).