Public Relations on the Net
Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!
Everyone knows about the Internet as a way to market and sell, yet few organizations have experienced even a fraction of the Net's power for true public relations. This guide, with step-by-step instructions and action plans, explains how to conduct effective and measurable PR on the Net.
- ISBN 13 : 9780814471524
- ISBN 10 : 0814471528
- Judul : Public Relations on the Net
- Sub Judul : Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!
- Pengarang : Shel Holtz,
- Kategori : Business & Economics
- Penerbit : AMACOM Div American Mgmt Assn
- Bahasa : en
- Tahun : 2002
- Halaman : 444
- Halaman : 444
- Google Book : http://books.google.co.id/books?id=9Fklo3VGH4UC&dq=intitle:Public+Relation,+Isuue+%26+Crisis+Management&hl=&source=gbs_api
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Ketersediaan :
This guide, with step-by-step instructions and action plans, explains how to conduct effective and measurable PR on the Net.