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Encyclopedia of Applied Physics, 23 Volume Set

The 23-volume Encyclopedia of Applied Physics - EAP - is a monumental first in scope, depth, and usability. It demonstrates the synergy between physics and technological applications. Information is presented according to the following subject areas: * General Aspects; Mathematical and Information Techniques * Measurement Sciences, General Devices and/or Methods * Nuclear and Elementary Particle Physics * Atomic and Molecular Physics * Electricity and Magnetism * Optics (classical and quantum) * Acoustics * Thermodynamics and Properties of Gases * Fluids and Plasma Physics * Condensed Matter: Structure and Mechanical Properties; Thermal, Acoustic, and Quantum Properties ; Electronic Properties ; Magnetic Properties ; Dielectrical and Optical Properties; Surfaces and Interfaces * Materials Science * Physical Chemistry * Energy Research and Environmental Physics * Biophysics and Medical Physics * Geophysics, Meteorology, Space Physics and Aeronautics EAP consists of 23 hardcover volumes arranged alphabetically. A cumulative subject index is published after every three volumes, with a full index accompanying the complete work.

The 23-volume Encyclopedia of Applied Physics - EAP - is a monumental first in scope, depth, and usability. It demonstrates the synergy between physics and technological applications.

Instabilities in Continuous Media

1983 Birkhäuser Verlag, Basel Constitutive Relations for Fault Slip and
Earthquake Instabilities JAMES R. RICE" Abstract - Constitutive relations for fault
slip are described and adopted as a basis for analyzing slip motion and its
instability in ...

Corporate Media Relations und Personalisierung

Eine empirische Analyse der Medienarbeit ausgewählter DAX30-Unternehmen

Längst hat der Trend zur Personalisierung die Unternehmenswelt mit Wucht ergriffen. Unternehmen werden immer stärker anhand der Personen an ihrer Spitze beschrieben und bewertet. Besonders den CEOs großer Unternehmen kommt somit eine Schlüsselrolle in der Unternehmenskommunikation zu. Das Buch erörtert die Gründe und Auswirkungen medialer Personalisierung und untersucht in Fallstudien von DAX30-Unternehmen, wie das Kommunikationsmanagement mit der zunehmenden Personalisierung umgeht. Die Auswirkungen dieses Trends sind beträchtlich und umfassen Chancen und Risiken gleichermaßen. Eine CEO-Positionierung stützt sich dabei hauptsächlich auf wirtschaftliche Themen, umfasst jedoch auch soziale und emotionale Aspekte. Sie läuft in verschiedenen Phasen ab, in denen das Kommunikationsmanagement vor wechselnden Herausforderungen steht und unterschiedlich große Handlungsspielräume nutzen kann.

Die forschungsleitenden Fragen orientierten sich dabei konsequent an den
beiden im Theorieteil der Arbeit entwickelten Modellen personalisierter Media
Relations, die das Resultat einer umfassenden Analyse und Aufarbeitung des ...

Public Relations Workbook

Writing & Techniques

Public Relations Workbook: Writing & Techniques is an ideal course supplement or a self-guided course in itself. Users of this book will learn to prepare a news release, plan special events, write a speech, produce a newsletter, work with journalists, navigate complex ethical situations, and handle crises. Informed by the authors' decades of public relations professional and teaching experience, this hands-on book gives practical advice and provides challenging research, writing, planning, and discussion assignments based on real-life public relations activities, events, and problems.

Users of this book will learn to prepare a news release, plan special events, write a speech, produce a newsletter, work with journalists, navigate complex ethical situations, and handle crises.

Public Relations Writing

The Essentials of Style and Format

This text is intended for students who plan to work as public relations practitioners. The fundamentals of Writing is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.

This text is intended for students who plan to work as public relations practitioners.

Public Relations Writing: The Essentials of Style and Format

Eighth Edition

Public Relations Writing is intended for students who plan to work as public relations practitioners. The fundamentals of ËWritingË is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.

Public Relations Writing is intended for students who plan to work as public relations practitioners.