Sebanyak 403 item atau buku ditemukan

The Cambridge Primary Review Research Surveys

The Cambridge Primary Review Research Surveys is the outcome of the Cambridge Primary Review – England’s biggest enquiry into primary education for over forty years. Fully independent of government, it was launched in 2006 to investigate the condition and future of primary education at a time of change and uncertainty and after two decades of almost uninterrupted reform. Ranging over ten broad themes and drawing on a vast array of evidence, the Review published thiry-one interim reports, including twenty-eight surveys of published research, provoking media headlines and public debate, before presenting its final report and recommendations. This book brings together the twenty-eight research surveys, specially commissioned from sixty-five leading academics in the areas under scrutiny and now revised and updated, to create what is probably the most comprehensive overview and evaluation of research in primary education yet published. A particular feature is the prominence given to international and comparative perspectives. With an introduction from Robin Alexander, the Review’s director, the book is divided into eight sections, covering: children’s lives and voices: school, home and community children’s development, learning, diversity and needs aims, values and contexts for primary education the structure and content of primary education outcomes, standards and assessment in primary education teaching in primary schools: structures and processes teaching in primary schools: training, development and workforce reform policy frameworks: governance, funding, reform and quality assurance. The Cambridge Primary Review Research Surveys is an essential reference tool for professionals, researchers, students and policy-makers working in the fields of early years, primary and secondary education.

A second systematic review of the impact of networked ICT on 5-to 16-year-olds'
literacy in English found that the ... Article 17 of the UNCRC notes the rights of
children to information and material that can be accessed through the mass
media.

Politics and the Media in Twenty-First Century Indonesia

Decade of Democracy

Every political aspirant and activist knows the media are important. But there is little agreement on how an increasingly diversified media operate in post-authoritarian transitions and how they might promote, or impede, the pathways to a sustainable liberal democracy in the 21st century. This book examines the role of the media during Indonesia’s longest experiment with democratisation. It addresses two important and related questions: how is the media being transformed, both in terms of its structure and content, by the changing political economy of Indonesia after the fall of Suharto? And what is the potential impact of this media in enabling or hampering the development of democracy in Indonesia? The book explores the relation between the working of democratisation, by examining the role of ethnic identity and nationalism; increasingly cheaper and diversified means of media production, challenging state monopolies of the media; the reality of personalised and globalised media; and the challenging of the connection between a free media and democracy by global capitalism and corporate control of the media. The book argues that the dominant forces transforming Indonesia today did not arise from the singular point of Suharto’s resignation, but from a set of factors which are independent from, but linked to, Indonesia’s internal politics and which shape its cultural industries.

'Nasib Pers Keagamaan Kita', Pikiran Rakyat, 13 February 2006, Available: www.
pikiranrakyat.com/cetak/2006/022006/13/teropong/index.html (accessed June
2006). Oetama, J., 'Powering the Media Dynamics', Kompas, 17 March 2005. Olle
 ...

Making Media Content

The Influence of Constituency Groups on Mass Media

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration. This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.

In trying to achieve these desired behavioral outcomes by the audience, content
providers are often represented by professional public relations employees. It is
the public relations professionals who have skill and training in crafting ...

Virtue in Media

The Moral Psychology of Excellence in News and Public Relations

"This book establishes a profile of virtue in professional media practice by examining the experiences, perspectives, moral stances and demographic data of two dozen selected exemplars in journalism and public relations. It is based on both extensive personal "life story" interviews conducted with the exemplars between April 2010 and September 2012, and also survey data that assessed the exemplars' personality traits, ethical ideologies, moral reasoning skills and perceived workplace climate. The chosen exemplars span the United States and include Pulitzer Prize winners and trendsetting PR corporate executives, rising stars and established veterans"--

The Moral Psychology of Excellence in News and Public Relations Patrick Lee
Plaisance ... This is not to say merely that the brightest lights of journalism and
public relations should be studied so that more people can try to better emulate ...

Social Media and Public Relations

Fake Friends and Powerful Publics

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book

The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics.

Policing and Media

Public Relations, Simulations and Communications

This book examines the relationship between police, media and the public and analyses the shifting techniques and technologies through which they communicate. In a critical discussion of contemporary and emerging modes of mediatized police work, Lee and McGovern demonstrate how the police engage with the public through a fluid and quickly expanding assemblage of communications and information technologies. Policing and Media explores the rationalities that are driving police/media relations and asks; how these relationships differ (or not) from the ways they have operated historically; what new technologies are influencing and being deployed by policing organizations and police public relations professionals and why; how operational policing is shaping and being shaped by new technologies of communication; and what forms of resistance are evident to the manufacture of preferred images of police. The authors suggest that new forms of simulated and hyper real policing using platforms such as social media and reality television are increasingly positioning police organisations as media organisations, and in some cases enabling police to bypass the traditional media altogether. The book is informed by empirical research spanning ten years in this field and includes chapters on journalism and police, policing and social media, policing and reality television, and policing resistances. It will be of interest to those researching and teaching in the fields of Criminology, Policing and Media, as well as police and media professionals.

Public Relations, Simulations and Communications Murray Lee, Alyce McGovern
. page thirty and it neutralizes what I have to do. (Journalist 3) Along a similar
vein tothe PMU playing'favourites', other journalists believed that they
contravened ...

Mixed Media

Moral Distinctions in Advertising, Public Relations, and Journalism

First Published in 2009. Routledge is an imprint of Taylor & Francis, an informa company.

What is Public Relations? That's not an easy question to answer. If you were to
think that public relations is about putting a client's best foot forward, you'd be
right. If you proposed that public relations is about dealing with the media (
keeping ...

Ethical Practice of Social Media in Public Relations

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

Marcia W. DiStaso, (Ph.D., University of Miami, 2007), is an assistant professor of
public relations in the College of Communications at Pennsylvania State
University. Her research has been published in a variety of journals including
Journal of ...

Media Relations Measurement

Determining the Value of PR to Your Company's Success

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and Elena Baikaltseva's book brings together the range of models for evaluating PR effectiveness and develops them into a series of appropriate tools for business use. Basic concepts such as balanced scorecards, business fundamentals and planning processes are all covered. The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout. Written for corporate PR practitioners and marketing/communications specialists, this book brings together business objectives and the evaluation of company impact in terms of media, reputation, visibility of the company and its competitors. In total, more than 60 different methods of evaluation are discussed, providing readers with an indispensable toolkit for mapping each PR task or project by selecting the appropriate method from the menu provided.

Written for corporate PR practitioners and marketing/communications specialists, this book brings together business objectives and the evaluation of company impact in terms of media, reputation, visibility of the company and its competitors ...

Qualitative Research Methods in Public Relations and Marketing Communications

A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.

In interviews with managers, you might ask them to give an account of their
month's work, emphasizing any ... The risk issue Irfecycle (Regester and Larkin
1997) suggests that how information is managed during crises will determine
whether ...