Qualitative Research Methods in Public Relations and Marketing Communications

A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.

In interviews with managers, you might ask them to give an account of their
month's work, emphasizing any ... The risk issue Irfecycle (Regester and Larkin
1997) suggests that how information is managed during crises will determine
whether ...