Sebanyak 45 item atau buku ditemukan

Social Media Marketing All-in-One For Dummies

This all-in-one guide by an expert on social media strategy helps readers take full advantage of the marketing opportunities afforded them by social networking sites such as Facebook, Twitter and LinkedIn

This all-in-one guide by an expert on social media strategy helps readers take full advantage of the marketing opportunities afforded them by social networking sites such as Facebook, Twitter and LinkedIn Social Media Marketing, Step-by ...

Why did the Chicken Browsw the Social Media?

Selain itu terdapat situs yang memang khusus memberikan layanan tulis menulis
yang bersifat sosial, dalam artian melibatkan interaksi banyak orang dalam suatu
proses penulisan. Contohnya saja dua situs lokal ini yaitu Kemudian.com dan ...

Social Media and Your Brain: Web-Based Communication is Changing How We Think and Express Ourselves

While society has widely condemned the effects on preteens and teens' natural social maturation of digitally enabled communication, such as texting and messaging, and of social media apps, such as Facebook, Instagram, and SnapChat, these forms of communication are adversely affecting everyone, including adults. This book examines how social media and modern communication methods are isolating users socially, jeopardizing their intellectual habits, and, as a result, decreasing their chances of achieving social and professional success. • Focuses on the effects of the Internet and social media overall on the specific groups most affected: ‘tweens, teens, and college students, individuals who take to the use of such modern communication methods naturally but who are also ill-equipped to use self-control to resist the instant gratification, constant distraction, and addictive behaviors that come with social media • Alerts readers to consequences of social media and Internet use of which they are likely unaware • Identifies practical solutions that can serve to counter the wide-reaching negative effects of excessive use of and reliance on social media

What is presented is a cluster of thoughts that are related, a pastiche of
sometimes interesting, interrelated ideas. The feeling I get in reading each
paragraph is one of scrolling down a Web-based search page to the next
promising prospect ...

No Bullshit Social Media

The All-Business, No-Hype Guide to Social Media Marketing

The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media--or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. “Conversations” and “communities” are wonderful, but they’re not enough. Get this book and get what you really want from social media: profits. Think social media’s a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It’s where your customers are. And it ain’t going away. Does that suck? No. It doesn’t. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We’ll show you. And, yeah, we know how because we’ve done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You’re going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You’ll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You’ll figure out how to measure it. And then you’ll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we’ll tell you what to do so that won’t happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let’s go make some money.

“Deckers and Falls crystallize the relevant aspects of social media marketing in
an exciting and informal way. Not just for marketing types, No Bullshit Social
Media is a mustread for anyone who has a passion to grow their business by
learning how to listen and dialog with their customers.” —Scott Applebee, vice
president marketing, Travelpro ... —Kyle Lacy, author of Branding Yourself and
Twitter Marketing for Dummies “Pop! Finally a book that bursts the hype balloon
around social ...

Job Searching with Social Media For Dummies

Harness social media to land your dream job For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummies enables you to harness the power of the Internet to research and identify job opportunities, and then create a strategy for securing a position. Job Searching with Social Media For Dummies features in-depth coverage of topics such as: creating effective online profiles and resumes to sell your strengths; maintaining your online reputation and understanding electronic etiquette; using the power of personal branding and building your brand online; avoiding common pitfalls, such as jumping into filling out a social media profile without a strategy; getting to know Twitter, the only real-time job board with literally thousands of jobs posted daily; using social media sites to uncover opportunities in the "hidden job market" ahead of the competition; and much more. Takes the mystery out of Facebook, Twitter, and LinkedIn Offers advice on how to brand yourself online Includes coverage of the latest changes to social platforms and websites If you're a recent graduate, changing careers, or have been away from the job-search scene for a while, turn to the trusted guidance and expert insight of Job Searching with Social Media For Dummies.

Get social — find out how social media has changed the job search spectrum and get a refresher on online networking basics Personal Branding 101 — discover the importance of personal branding and how to best promote and communicate your ...

Managing Public Relations and Brand Image through Social Media

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand_s reputation with a single viral post, or spark a political movement with a hashtag.

Human-Centered Social Media Analytics

This book provides a timely and unique survey of next-generation social computational methodologies. The text explains the fundamentals of this field, and describes state-of-the-art methods for inferring social status, relationships, preferences, intentions, personalities, needs, and lifestyles from human information in unconstrained visual data. Topics and features: includes perspectives from an international and interdisciplinary selection of pre-eminent authorities; presents balanced coverage of both detailed theoretical analysis and real-world applications; examines social relationships in human-centered media for the development of socially-aware video, location-based, and multimedia applications; reviews techniques for recognizing the social roles played by people in an event, and for classifying human-object interaction activities; discusses the prediction and recognition of human attributes via social media analytics, including social relationships, facial age and beauty, and occupation.

Despite the progress made during the last decade in video understanding,
extracting high-level semantics in the form of relations among the actors in a
video is still an under-explored area. This chapter discusses a streamlined
methodology to ...

Social Media and Public Relations

Fake Friends and Powerful Publics

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book

The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics.

Come essere un brand 2.0. Social media relations tra contenuto e relazione

Social media relations tra contenuto e relazione

Social media relations tra contenuto e relazione Rinaldi. Una. premessa.
doverosa. 1. Chi pensava di trovare in questo libro un elenco di trucchi
informatici per aumentare il numero di fan della propria community, per creare
fantastiche ...

Social Media and Strategic Communications

Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.

Relations. in. a. Virtual. World: A. Second. LifeCase. Study. John C. Sherblom
and Sara GreenHamann Second Life is one of the largest and most wellknown,
three dimensional virtual worlds that exists today (Koles&Nagy, 2012). Since its ...